As Apple TV sales continue to grow, so will the product. Apple TV came out eight years ago, and years later the product is still gaining attention. The resolution is at 1080p, has access to many different networks, even subscription ones, and can connect to any of your other apple products and will allow you to view anything on them.
The Apple TV isn’t actually a TV though. It’s a small black box that connects to your TV through an HDMI cable, making all of these possible.
Eddy Cue, Apple SVP, spoke at the Code Conference at the Terranea Resort in Rancho Palos Verdes, California. He was quoted as saying, “We’re going to keep improving the experience.”
Cue went on to explain how he feels the TV experience offered through products that aren’t Apple aren’t as good, and they plan to make TV more user friendly, as they have their other products.
So far Apple has sold 20 million Apple TVs, grossing over $1 billion last year, and even that is predicted to increase in the year of 2014.
Cue explained that there have been many improvements to Apple TV such as “live content, news, weather, great sports. We have tied it to things in the cloud, we have photos, it’s doing great.”
“I think there is a long way to go with TV,” said Cue.
Although he wouldn’t give away details on what Apple users can expect, he does say that the TV brand of theirs will continue to change for the better.