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THE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & LifestyleTHE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & Lifestyle

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AT&T Once Again Raises Unlimited Data Costs

AT&T reported that it will up the price of its long time unlimited data plan by $5. This is one of its first increases since last year.

AT&T said that this change will affect subscribers that are already on the unlimited plan. Those who are on AT&T’s “legacy unlimited data plan” already saw a spike in their unlimited plan back in February by $5 increasing to $35. The announcement of the new price hike will bring the plan up to $40 per month.

AT&T stopped making unlimited data available to its new subscribers. The company even went as far as barring it from its current users who wanted to switch to new plans. Last year AT&T created a new unlimited plan. The problem with this was that those subscribers to DirecTV and U-verse were the only ones who got the advantage.

It’s good to note that the $40 is only what’s charged for the data. If subscribers want voice and texting the charges will escalate to around $90 per month. Instead of paying extra, AT&T is encouraging many of those under the unlimited plan to switch one of newer plans.

These new plans are to have better benefits that the older unlimited plans lack. For example, there are beneficial uses of sharing internet connection with other devices in hotspot zones. Yet it seems that while AT&T is providing its customers with good plan options, the company still operates on devious levels.

Both AT&T and its competitor Verizon have come up with ways to bar customers from acquiring unlimited data plans. AT&T found ways of limiting data to customers. If a customer were to use more than 3 to 5GB in a month, AT&T penalized the customer via data. Verizon, on the other hand, made its customers give up their unlimited data if the person used more than 200GB in a month. Since then, however, AT&T loosened the reigns on its customers. They increased the overuse of GB to 22 instead of the 5 or 3GB.

As an AT&T customer, I’m a bit peeved over this. What about other AT&T customers? What do you think about this?


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