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Facebook IPO: Tracking the price
4:13 p.m. ET: Facebook’s stock came full circle on its first day as a public company, ending the day at $38.23 with more than 500 million shares traded. That’s barely… Read more
Facebook doesn’t want world domination: it needs it
In many ways Facebook is a very American success: forged at Harvard, warmed up in the crucible of Silicon Valley, and now reaching boiling point by becoming one of the… Read more
6 Reasons Why the Facebook IPO Fell Flat
Well, that was anticlimactic. After all the hullabaloo about Facebook’s IPO, this is how it ends, with a mere $0.23 jump in share price? That kind of movement is what happens… Read more
Facebook IPO: Here’s Why You Shouldn’t Buy Yet
Everyone’s talking about the Facebook IPO — and for good reason. Facebook is currently valued at around $100 billion, though it made less than $4 billion in revenue last year…. Read more
Dear Facebook: Don’t Let This IPO Ruin You
So much is about to change for you, Facebook. Don’t be afraid, the transformation you’re about to experience is natural. Or at least natural for any private company undergoing the… Read more
What’s the Right Facebook Strategy for Brands With Several Locations?
By now, we all know that having a Facebook Brand Page is a worthwhile investment. But for some companies, one Page might not be enough. For example, if a restaurant chain… Read more
Facebook Meets Wall Street: How the IPO Stacks Up With Tech’s Titans
Perhaps you’ve heard of a scrappy startup called Facebook. It’s some sort of website that lets you annoy your friends and stalk your high school crush. If all goes according to… Read more
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Google+ Engagement Still Way Behind Facebook, Twitter [STUDY]
More damning research has emerged about Google+ user engagement, challenging Google’s spin that the network is growing at a rapid clip. RJ Metrics looked at the public comments of 40,000 Google+… Read more
How to Use Facebook for Pseudo A/B Testing
A/B testing is a crucial way to compare two versions of your creative, website layout, ads, and other digital assets to understand what best resonates with your audience. That said,… Read more
Facebook’s Advice to Marketers: Post Stuff About Your Brand
It’s no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively. With that goal… Read more
