Swipe left, or swipe right? That’s what CEO of Tinder, Chris Payne, and his fellow executives attempted to figure out as they rummaged through employee files and laid off almost 10% of the total company’s staff.
Tinder responded to the news with an official statement reading:
“A small number of employees moved on from Tinder last week. This decision was made after carefully reassessing the current needs of the company. We believe these changes are essential as Tinder continues to grow and evolve. We are continually adding world class talent to the Tinder team while remaining conscious of maintaining a nimble organization.”
While the 10% laid off only included three employees from marketing and three from engineering, due to the company’s small but exponentially growing stature with a total amount of 60-65 employees as stands, the layoffs come at a time when Tinder is beginning to monetize.
By adding new features to the free app such as Tinder Plus, which allows you to undo a match, along with a passport mode so users can match with other users around the world instead of just their immediate area, Tinder will be in the beginning stages of monetization.
The pervasive dating app has seen far worse days than dropping 10% of their staff, like in 2014 when co-founder and now president of Tinder, Sean Rad, succumbed to sexual harassment charges which “scandalized the company” according to L.A. Biz, and resulted in CMO, Justin Mateen’s resignation.
However, while the app continues to chug on and defy the odds, within April, having users swipe through 1.6 billion Tinder profiles worldwide, the app is attempting to make the app profitable by forcing older app users to make a higher tiered payment just to use the app, and the price increases with age. This part of the app remains controversial.
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