Who or what is a RevOpsTech stack?
DevOps, which stands for “revenue operations,” is a way to manage the whole revenue cycle. DevOps brings together marketing, sales, and customer success efforts to help the company grow and work more efficiently, but each group is still in charge of day-to-day tasks.
The tasks of RevOps include creating a system that focuses on making money.
Setting up transparent systems and processes for each team and making a set of KPIs that everyone can use to keep an eye on business goals and performance
- Ensuring the accuracy of data throughout the sales cycle
- lining up real-time tasks between teams
- gathering, organizing, and analyzing data
- improving sales performance
- making go-to-market (GTM) plans
The DevOps tech stack comprises all these different software and tools that work together to do many tasks.
Teams cannot track and combine all the data points by hand, so having a unified tech stack ensures that businesses are based on the correct data.
Like words
Revenue Operations Tech Stack: This term is the same as DevOps tech stack and refers to the same set of software and hardware.
The longer form of “RevOps tech stack” is “Revenue Operations Technology Stack.”
RevOps Tools are all the systems, tools, and methods that make up a RevOps tech stack.
What companies are doing to use DevOps technology
DevOps is vital to most business-to-business (B2B) companies’ plans to grow and run more efficiently.
As a recent HubSpot study makes clear, implementing DevOps has clear benefits:
10 to 20 percent more sales; 15 percent more work done by the company;
19% faster business growth
71% better performance on the stock market (for companies that are widely traded)
2–3 times more money back from digital ads
But even with DevOps, companies still have big problems with inconsistent data, misaligned organizations, and systems that don’t talk to each other.
Businesses can ensure everyone is on the same page about sales KPIs and customer info using a unified tech stack.
Businesses can get a lot of benefits from using RevOps, including:
Real-time information about how customers act and how much money they could spend in the future. Better teamwork and a clear picture of what success means.
More efficient operations, with less time spent on jobs that are done over and over again
More information in reports and data to help you make intelligent choices
Technology speeds up the adoption and application of DevOps within a company, making the business more flexible and productive.
Tools for RevOpsTech Stack
Each company is different in size, complexity, and goals, and so is its business software. While there isn’t a single best way to do DevOps, there are a lot of tools that are used by most teams.
CRM stands for “Customer Relationship Management.”
Every DevOps tech stack starts with CRM software. It keeps track of customer information, like their contact details, buying history, and preferences. This information helps with marketing and sales goals.
The most important feature of a CRM is managing contacts
– Keeping track of leads and opportunities – Automating sales – Automating marketing
Checking on performance
Enterprise CRM tools, like Salesforce, can be changed to fit specific needs and offer extra features. Software-as-a-service (SaaS) companies can use it to keep track of subscription renewals, and e-commerce companies can use it to track a customer’s value over their career.
Since CRM is a company-wide tool that all teams can use, people who work in revenue operations use it to ensure that business processes are the same across the sales, marketing, and customer success teams.
CPQ software, which stands for “configure, price, quote,” makes sales easier by giving correct quotes and calculations. It’s usually used by B2B companies that offer custom services or complicated price plans.
Some of the best things that CPQ tools can do for sales reps are:
Real-time price and configuration of products
Quotes, bills, and orders are all done automatically, and the software works with other programs like CRM and ERP software.
Discounts and special deals can be approved automatically.
CPQ software is integral to DevOps because it helps sales teams work together and move prospects through the pipeline. It also makes communication easier and ensures that everyone in the company has accurate data.
Software for billing
Billing tasks are complex and take a lot of time for many businesses. Also, paying by hand can go wrong, making customers unhappy.
Handling billing tasks makes billing software an essential part of any business’s tech stack.
Some of the features are:
- Automatically creating invoices
- Managing subscriptions
- Setting up recurring payments and billing plans
- Finding fraud
- Connecting to ERP, CRM, and other tech stack tools
DevOps is mostly about customer data and the sales process. Billing software helps people record revenue at the right time, see how the business is doing, and guess how much revenue it will make in the future, all while improving the customer experience.
Software for revenue intelligence
Some things done for revenue intelligence are data analysis, customer segmentation, and forecast analytics.
These insights based on data help teams make intelligent choices about dealing with customers and running marketing efforts.
Software that gathers data from many sources organizes it into a central dashboard and gives you the information you can use, which takes the guesswork out of this process. This helps companies find ways to grow and keep track of key success indicators.
Some examples of revenue intelligence software that works with the DevOps stack are:
- SalesLoft
- Amplitude
- LeanData
- InsightSquared
These tools have many features, including lead scoring with AI help, deal tracking, and automatic reports.
They also help teams keep track of how engaged customers are throughout the whole customer lifespan. Revenue teams can use these tools better by using their resources and making data-based decisions to increase sales.
Taking care of projects
DevOps teams can handle projects and work together on tasks with the help of project management tools. It also makes it easier for teams to talk to each other and ensures everyone is on the same page.
Project management tools include keeping track of tasks, letting teams work together, allocating resources, planning the work, and reporting progress.
Smaller teams could use a Kanban-style project management tool like Trello. It’s easy to use and lets people work together quickly.
Solutions like Monday.com, which offer flexible processes, powerful reporting dashboards, and deal tracking, are better for bigger businesses.
Tools that help with sales
Sales enablement is a strategic process that uses technology to help sales teams improve by giving them the help, tools, and information they need to close more deals.
Giving sales reps high-quality content and training tools is one way to do this. Another is giving them data-driven insights into customer habits and trends.
Tools for making sales easier, like Outreach and SalesLoft, offer many benefits to marketers and salespeople, such as:
- Follow up on emails
- Setting up meetings
- Looking for templates
Dashboards for analytics and reports
DevOps teams can make a good customer journey that moves leads through the funnel using sales training tools. They can improve sales success and make more money by doing this.
Stats and Reporting
Reporting and analytics are essential parts of any DevOps tech stack. They help teams keep track of how their operations are doing, look at how customers act, and find growth possibilities.
Tools like Amplitude and Google Analytics give you a lot of information about how engaged your users are, how to divide your customers into groups, how well your products are doing, and who visits your website.
Marketers can use the information to determine how people use their goods, divide customers into groups, and make content more relevant to those groups.
Tech solutions like InsightSquared are made to give sales workers real-time information about what customers are doing and how their team is doing. This gives them more information to help them make better choices and work better.
Things to think about when putting together your RevOps tech stack
Before you pick the right tools for your income tech stack, you should think about the following:
Price: Various tools have various prices at the start and over time. Make sure you determine how much each tool costs and pick one that fits your budget.
System Integrations: Using tools that work together will make things easier, stop data from duplicating, and make the workflow more efficient. And systems that are hard to connect can quickly turn into an IT headache.
Scalability: If you think your team will grow or the number of people who need your services will rise, make sure the tools you choose can accommodate this.
Usability: Your RevOps tech stack should be simple to use. Teaching team members how to use complicated systems leads to more staff turnover, slower adoption, and less efficient sales.
What the product does: Some products are made to do specific things, like helping with sales, managing projects, or data. Make sure that the tools you choose are suitable for the needs of your business.
Industry Focus: Some tools are made to work only with certain types of businesses. When you look at different goods, check to see if their main features and functions fit with how your business works.
- The Hard Parts of Putting Together a Rev Ops Tech Stack
- It can be hard to put together a robust DevOps tech stack.
- It might be hard for DevOps teams to get the sales, marketing, and product teams to work together on a single plan.
- It can be hard to figure out which tools are best for a business plan in terms of cost, ability to grow, and ease of use.
- The information you get from analytics and reporting tools might not be current, be wrong, or lead you astray.
- Putting new systems together with old ones could be a lot of work for IT staff.
- People may take a while to get used to new technologies, which makes it take longer for teams to get up and running.
- Teams might have to try out several tools before they find the right ones for their business.
A company’s leaders are responsible for ensuring that the technology stack they build meets customers’ wants, works well with all departments, and helps the business succeed as a whole.
Why a connected DevOps tech stack is good
A linked RevOps tech stack gives companies fully managed workflows, GTM agility, and valuable insights that can help leaders make better choices.
Watch over workflows
There are different ways that sales, marketing, and customer success work. For example, sales need to keep track of leads, rank possibilities, and ensure they are good enough to buy.
In marketing, on the other hand, jobs include making campaigns, tracking how well they’re doing, and planning how to get new products to market.
A unified DevOps tech stack makes a single point of truth that links all departments and automates tasks that used to be done by hand. This makes day-to-day tasks faster.
Go-to-Market Speed
Companies that used revenue intelligence and DevOps tools had better win-loss rates and 69% more revenue growth than companies that didn’t.
Greater go-to-market agility made that gain possible—teams could react more quickly to market and customer needs changes.
This is very helpful in fields like tech and e-commerce, where new goods come out quickly.
How the lead-to-renewal process works:
When added to the RevOps stack, tools can give you data-driven information about how customers act, what they like, and what they need.
This helps marketers better aim their ads so they work as well as possible. It helps sales teams focus on the best chances and close more deals. It also helps customer success management determine where customers might need more help at different points in their journey.
The company is more flexible, successful, and efficient when these groups can work together and share information.
