Fujifilm has just unveiled its latest innovation in the world of photography: the GFX100RF, a groundbreaking medium format camera that promises to redefine portability and image quality. Announced on March 20, 2025, and set to hit the market in April 2025, the GFX100RF is Fujifilm’s first medium format camera with a fixed lens, making it a standout addition to their GFX series. Priced at $4,899.95, this camera is designed for photographers who crave exceptional detail without sacrificing mobility.
One of the most striking features of the GFX100RF is its compact and lightweight design. Weighing just 1.62 pounds (735 grams), it’s the lightest camera in the GFX lineup, making it a dream for photographers on the go. The top plate, precision-crafted from a single block of aluminum, gives it a sleek, durable feel, while its styling draws inspiration from Fujifilm’s popular X100VI. This camera isn’t just about looks, though—it’s packed with cutting-edge technology.
At the heart of the GFX100RF is a 102-megapixel medium format sensor, delivering stunning image quality that’s perfect for professionals and enthusiasts alike. The fixed 35mm lens (equivalent to 28mm in full frame) with an f/4 aperture offers versatility, and the ability to digitally extend the focal length to 45mm, 63mm, and 80mm adds even more creative flexibility. The camera also introduces a unique aspect ratio dial, allowing photographers to switch between nine different aspect ratios, including 3:2, 16:9, 1:1, and even the cinematic 17:6.
Another standout feature is the built-in four-stop ND filter, a first for the GFX series. This addition is a game-changer for photographers working in bright conditions, offering greater control over exposure without the need for external filters. The GFX100RF also boasts a 3.15-inch, 2.1-million dot touchscreen LCD and a 5.76-million dot electronic viewfinder (EVF), ensuring that every shot is framed and reviewed with precision.
However, the camera isn’t without its compromises. Notably, the GFX100RF lacks in-body image stabilization (IBIS), which may be a drawback for some users, especially in low-light conditions. Despite this, Fujifilm has made up for it with other innovative features, such as the leaf shutter system, which replaces the traditional focal plane shutter. This not only allows for flash sync at any shutter speed but also contributes to the camera’s compact size.
The GFX100RF is clearly positioned as Fujifilm’s answer to the Leica Q3, a high-end fixed-lens camera that has been a favorite among photographers. While the GFX100RF is lighter and more compact than Fujifilm’s own GFX 100S II, it sacrifices some features like IBIS and interchangeable lenses to achieve its sleek design.
Chris Welch, a senior reviewer at The Verge and a seasoned expert in photography, authored the article detailing this release. With over a decade of experience at The Verge, Welch’s insights highlight the GFX100RF’s potential to appeal to photographers who prioritize portability and image quality.
In conclusion, the Fujifilm GFX100RF is a bold step forward in the medium format camera market. Its combination of a fixed-lens design, lightweight build, and high-resolution sensor makes it a compelling option for photographers seeking a portable yet powerful tool. While the absence of IBIS may give some pause, the camera’s innovative features and elegant design are sure to make it a strong competitor against the likes of the Leica Q3. As we await a full review, one thing is clear: Fujifilm is pushing the boundaries of what’s possible in medium format photography.
