Apple’s Vision Pro may soon be available through more than just Apple Stores. A newly discovered app called Vision Pro Demo Fit has appeared in the App Store, hinting at a significant retail expansion for the mixed-reality headset. This move could signal Apple’s shift toward allowing third-party retailers to sell the Vision Pro, a departure from its current exclusive sales approach.
The Vision Pro requires a precise fit, determined through facial measurements, to ensure comfort and functionality. Until now, Apple has required buyers to visit an Apple Store or use an iPhone or iPad with Face ID to make a purchase. The Vision Pro Demo Fit app appears to change that by enabling customers to find the right size and accessories outside Apple’s ecosystem.
Discovered by Apple analyst Aaron Perris and initially reported by 9to5Mac, the app assists customers in selecting the proper fit and necessary accessories such as the Light Seal, Head Band, and Optical Inserts. It also includes prescription lens selection and tracking options, possibly designed for retail employees conducting in-store demos.
This development raises key questions about Apple’s Vision Pro sales strategy. Originally positioned as a high-end, direct-to-consumer product, the $3,500 headset has reportedly struggled to gain traction. Apple twice reduced production orders in 2024 due to lower-than-anticipated demand. Expanding sales to third-party retailers could help Apple generate more interest without directly discounting the device. Retailers, however, may have the flexibility to offer promotional pricing to move inventory.
Beyond immediate sales boosts, this shift could be part of Apple’s broader AR/VR strategy. Recent reports suggest that Apple is working on a more affordable Vision Pro model. If true, expanding the distribution network now would help prepare for a lower-cost device’s mainstream launch.
While Apple has yet to confirm any retail expansion plans, the introduction of the Vision Pro Demo Fit app is a strong indication that the company is adjusting its approach. Making the headset available through third-party stores could increase accessibility, helping more consumers try out the technology before committing to purchase.
Apple’s move suggests a more flexible, retail-friendly strategy for the Vision Pro and potentially future AR/VR devices. If the company pushes into third-party retail with this model, it could pave the way for a more widespread adoption of mixed-reality technology.
