Here’s a compelling excerpt from the article that captures its essence while enticing readers:
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**Excerpt:**
*”American Express, once the card of choice for affluent travelers and business elites, is now winning over an unlikely audience: Gen-Z. In a surprising shift, 75% of new premium cardholders in 2023 were young spenders—drawn not by traditional perks like travel miles, but by exclusive access to VIP concerts, invite-only dining events, and social media-worthy experiences.
‘It’s not about flashing wealth—it’s about getting invites to things money can’t usually buy,’ explains one Gen-Z cardholder. By swapping exclusivity for hyper-personalized rewards, Amex has turned its cards into a lifestyle pass, proving that even legacy brands can stay fresh by speaking Gen-Z’s language.”*
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This excerpt highlights the article’s key insights—Amex’s Gen-Z appeal, the shift from luxury to experiential perks, and the broader industry implications—while keeping it concise and engaging. Let me know if you’d like any tweaks!
