On Thursday, Britain’s competition authority began reviewing artificial intelligence models, citing competition and consumer protection concerns.
“It’s crucial that the potential benefits of this transformative technology are readily accessible to UK businesses and consumers while people remain protected from issues like false or misleading information,” Competition and Markets Authority CEO Sarah Cardell said in a statement.
While AI research has been going on for years, the sudden popularity of generative AI applications like OpenAI’s ChatGPT and Midjourney has led lawmakers to scramble to regulate uncontrolled growth and unintended consequences.
Regulators worldwide are seeking to reconcile “guardrails” with innovation.
Instead of forming a new AI agency, Britain will divide oversight between its human rights, health and safety, and competition agencies.
Last month, the US administration began studying AI regulation after the main business lobbying group called for it.
