image credit: https://www.stellantis.com/en/news/press-releases/2023/february/thierry-koskas-is-appointed-citroen-brand-ceo-and-stellantis-chief-sales-and-marketing-officer

As the French automaker prepares to unveil a new compact SUV, Journalists speaks with Citroën CEO Thierry Koskas. Koskas has been leading the Stellantis-owned brand since March 2023 and discusses the challenges his company is facing in organizing a massive recall of cars with defective airbags, as well as the effects of competition in the European market and the fact that his company failed to account for any duties imposed on Chinese electric vehicles when developing its most recent electric models.

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I'm Olya Smith and I'm a business journalist with a background in economics and finance. From macroeconomic trends to the latest developments in fintech, I have a passion for exploring the forces shaping the business landscape and the implications for companies and consumers alike.

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