After Netflix’s password-sharing crackdown on May 23, Antenna found that daily U.S. sign-ups increased.
The news lifted firm shares 2.3% to $418.92 in early trading.
Netflix previously tweeted,
“Love is sharing a password,” regulated account password sharing with friends and family in a saturated market and bad economy.
Netflix reported that over 100 million households have shared their log-in information. U.S. consumers can now add a non-resident member for $8 per month.
Antenna reported approximately 100,000 daily sign-ups on May 26 and 27, proving its calculations correct.
The streaming video pioneer had its four biggest days of U.S. customer acquisition after the transition in the 4-1/2 years Antenna has covered the company.
According to Antenna, which uses third-party data collectors to capture online transaction receipts, credit, debit, and banking data with authorization, the recent rise eclipsed levels witnessed during the initial U.S. COVID-19 lockdowns in March and April 2020. Netflix did not immediately respond to Reuters’ request for comment.
