Amazon reports record sales for this Prime Day. With more than 175 million items sold, they had more sales for this year’s Prime Day shopping sale than both their Black Friday and Cyber Monday sales events combined.
Other records that Amazon said were broken during this sale are –the biggest number of Amazon devices (such as the Echo Dot, the Fire TV Stick, and Alexa Voice Remote) ever sold during a two-day period, the biggest number of Prime members across the US (who pay an annual fee of $119 for perks such as access to Prime Day and free shipping), and the most new users signed up for Prime in a single day.
Amazon CEO Jeff Bezos said: “We want to thank Prime members all around the world. Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.”
Among other products, over 100,000 laptops, 200,000 TVs, 300,000 headphone sets, 350,000 luxury beauty products, and over 1 million toys were sold during the event.
Jason Woosley, vice president of Adobe’s commerce product division, said: “Prime Day has become an indisputable summer shopping holiday, greatly benefiting online retailers that can attract consumers to their site through compelling email campaigns or offering value-added services like buy online, pick up in-store.”
Unlike last year when Amazon’s website experienced a major glitch during the event, this Prime Day went off without a hitch. Catchpoint, which analyzes the performances of websites, said that Amazon: “did an amazing job staying technically available and loading fast under heavy traffic during Prime Days.”