Disney wants to make “Avengers: Endgame” the highest-grossing film of all time. But to do that, it first has to overtake “Avatar”.
Screen Rant and Comicbook.com both report that Kevin Feige, head of Marvel Studios, indicated that the movie would get a special theatrical rerelease with additional footage that wasn’t included in the movie’s original theatrical run.
Feige said: “Not an extended cut, but there will be a version going into theaters with a bit of a marketing push and a few new things at the end of the movie. If you stay and watch the movie, after the credits, there’ll be a deleted scene, a little tribute, and a few surprises.”
The rerelease will probably happen next Friday, June 28th. That weekend is seen as ideal for this sort of thing since no big budget competitors are coming out, only smaller movies like “Yesterday” and “Annabelle Comes Home”, neither of which fall into the same genre as “Avengers: Endgame”.
During a press junket in London, Feige said: “We are doing that. “I don’t know if it’s been announced. And I don’t know how much… Yeah, we’re doing it next weekend.”
“Avengers: Endgame” currently sits at about $2.74 billion, while “Avatar” is at $2.78 billion. This rerelease will surely entice a large number of fans to go to theatres to see it again, and will almost certainly push “Endgame” above the $2.78 billion record mark that “Avatar” had set a decade ago.
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