Brewing a Revolution: The Story of Athletic Brewing and CEO Bill Shufelt

Athletic Brewing offers delicious and satisfying non-alcoholic beer options that are perfect for athletes and anyone who wants to enjoy a great-tasting beer without the alcohol. Try Athletic Brewing today and taste the difference.

 

KEY TAKEAWAYS

• Athletic Brewing is a non-alcoholic craft beer company founded by Bill Shufelt in 2017.
• Shufelt was inspired to create Athletic Brewing after struggling to find non-alcoholic beer options as a competitive athlete.
• Under Shufelt’s leadership, Athletic Brewing has become one of the most successful non-alcoholic beer companies in the United States.
• Shufelt is a former Wall Street trader who left finance to pursue his passion for brewing and healthy living.
• Athletic Brewing’s beers are made using all-natural ingredients and have won multiple awards for their taste and quality.
• Shufelt is committed to sustainability and environmental responsibility, and Athletic Brewing’s brewing process is designed to minimize waste and reduce their carbon footprint.
• The non-alcoholic beer market is rapidly growing, and Athletic Brewing is at the forefront of this trend with their innovative and delicious brews.
• Shufelt and Athletic Brewing are changing the way people think about beer and health, and their mission is to create a world where everyone can enjoy great beer without compromising their well-being.

 

INTRODUCTION

Welcome to the fascinating world of Athletic Brewing – the revolutionary and rapidly expanding non-alcoholic beer company that is changing the landscape of craft beer. Founded by CEO Bill Shufelt and his team of dedicated beer-lovers, Athletic Brewing has become a household name in the craft beer industry, crafting delicious, low-calorie and alcohol-free beers. In this article, we provide a profile of CEO Bill Shufelt and a biography of Athletic Brewing and their incredible journey to success. Discover the story behind Athletic Brewing and the man at the helm – Bill Shufelt – and find out why this company is shaking up the craft beer industry. So, grab a refreshing Athletic Brewing beer, sit back and enjoy!

 

PROFILE ON CEO

Bill Shufelt is changing the way people think about craft beer. As the CEO of Athletic Brewing Company, Shufelt is pioneering the growth of non-alcoholic beer into the craft beer industry. Through his vision and leadership, Athletic Brewing Company has become a leader in the production of non-alcoholic craft beer, offering an array of flavors and styles that have revolutionized the non-alcoholic beer market. Learn more about Bill Shufelt and his journey at the helm of Athletic Brewing Company.

 

Background Information

Bill Shufelt is the founder and CEO of Athletic Brewing, a non-alcoholic craft beer company that is shaking up the beer industry with its innovative and delicious brews. Shufelt’s background is in finance, having worked as a Wall Street trader for several years before leaving the industry to pursue his passion for brewing and healthy living.

 

From Athlete to Brewer

Shufelt’s interest in brewing began when he was a competitive athlete and struggled to find good-tasting, non-alcoholic beer options. As he began to research the beer industry, he discovered that there was a lack of quality non-alcoholic beers available, particularly in the craft beer market. This inspired him to create Athletic Brewing, a company that would produce non-alcoholic beers with the same attention to quality and taste as traditional craft beers.

 

The Rise of Athletic Brewing

Since its founding in 2017, Athletic Brewing has quickly become one of the most successful non-alcoholic beer companies in the United States. The company’s beers have won numerous awards for their taste and quality, and Athletic Brewing has been featured in major publications like Forbes, The New York Times, and CNBC.

 

Commitment to Sustainability

In addition to producing great-tasting beer, Athletic Brewing is committed to sustainability and environmental responsibility. Shufelt has designed the company’s brewing process to minimize waste and reduce its carbon footprint, and Athletic Brewing’s beers are made using all-natural ingredients.

 

Leading the Non-Alcoholic Beer Market

Under Shufelt’s leadership, Athletic Brewing is at the forefront of the rapidly growing non-alcoholic beer market. As more consumers prioritize health and wellness, the demand for non-alcoholic beer is on the rise, and Athletic Brewing is well-positioned to meet that demand with its delicious and innovative brews.

 

Overall, Bill Shufelt’s background in finance and passion for healthy living led him to found Athletic Brewing, a non-alcoholic craft beer company that is changing the way people think about beer. With its commitment to quality, sustainability, and innovation, Athletic Brewing is leading the way in the non-alcoholic beer market, and Bill Shufelt is at the helm of this exciting and rapidly growing industry.

 

Career Path

Bill Shufelt’s career path has been a unique one, beginning with his time on Wall Street and eventually leading him to become a leader in the non-alcoholic craft beer industry with his company, Athletic Brewing.

 

Early Career

Shufelt began his career in finance after earning his MBA from Columbia University. He worked as a trader at firms like Goldman Sachs and Bear Stearns before co-founding a hedge fund. However, after several years in the finance industry, he began to feel unfulfilled and began exploring his passion for brewing and healthy living.

 

Founding Athletic Brewing

Shufelt’s interest in brewing began when he was a competitive athlete and struggled to find good-tasting, non-alcoholic beer options. He recognized that there was a lack of quality non-alcoholic beers available, particularly in the craft beer market, and saw an opportunity to create a company that would fill that gap. In 2017, he founded Athletic Brewing, a non-alcoholic craft beer company that has since become one of the most successful companies in the industry.

 

Leading the Non-Alcoholic Craft Beer Industry

Under Shufelt’s leadership, Athletic Brewing has been at the forefront of the non-alcoholic craft beer industry. The company’s commitment to quality and innovation has led to numerous awards for its beers, and its commitment to sustainability has resonated with consumers who prioritize environmental responsibility. With the non-alcoholic beer market growing rapidly, Shufelt and Athletic Brewing are poised for continued success.

 

Future Plans

As Athletic Brewing continues to grow, Shufelt is focused on expanding the company’s reach and introducing more people to the joys of non-alcoholic craft beer. He sees an opportunity to continue innovating in the industry and is committed to creating a world where everyone can enjoy great beer without compromising their health or well-being.

 

Overall, Bill Shufelt’s career path has been a unique one, taking him from Wall Street trader to leader in the non-alcoholic craft beer industry with his company, Athletic Brewing. His passion for brewing and healthy living has driven him to create a company that is changing the way people think about beer, and his commitment to quality, innovation, and sustainability has led to significant success. As the non-alcoholic beer market continues to grow, Shufelt and Athletic Brewing are well-positioned to lead the industry into the future.

 

Achievements

Bill Shufelt has achieved significant success as the founder and CEO of Athletic Brewing, a non-alcoholic craft beer company that has made waves in the industry with its commitment to quality, innovation, and sustainability.

 

Award-Winning Beers

Since its founding in 2017, Athletic Brewing has won numerous awards for its non-alcoholic beers. In 2021 alone, the company won 10 medals at the Great American Beer Festival, one of the most prestigious beer competitions in the United States. The company’s beers have also been recognized by publications like Men’s Health and Forbes.

 

Growth and Expansion

Under Shufelt’s leadership, Athletic Brewing has experienced significant growth and expansion. The company has expanded its distribution to over 35 states and has plans to continue expanding in the coming years. In 2021, the company announced a $50 million investment from Constellation Brands, a major player in the beverage industry, which will help fuel the company’s continued growth.

 

Commitment to Sustainability

In addition to producing award-winning beers, Athletic Brewing is committed to sustainability and environmental responsibility. Shufelt has designed the company’s brewing process to minimize waste and reduce its carbon footprint, and Athletic Brewing’s beers are made using all-natural ingredients. The company also donates a portion of its profits to environmental causes.

 

Leading the Non-Alcoholic Craft Beer Industry

Under Shufelt’s leadership, Athletic Brewing has become a leader in the non-alcoholic craft beer industry. The company’s commitment to quality, innovation, and sustainability has resonated with consumers, and its success has helped to legitimize the non-alcoholic beer market. As the market continues to grow, Shufelt and Athletic Brewing are well-positioned to lead the industry into the future.

 

Ultimately, Bill Shufelt’s achievements as the founder and CEO of Athletic Brewing are numerous. The company’s award-winning beers, growth and expansion, commitment to sustainability, and leadership in the non-alcoholic craft beer industry are all testaments to Shufelt’s vision and leadership. As the company continues to grow and expand, Shufelt’s commitment to quality, innovation, and sustainability will undoubtedly continue to drive its success.

 

Conclusion

Bill Shufelt is a true visionary in the craft beer industry. His innovative idea of Athletic Brewing has revolutionized the industry and opened the doors to a new segment of the craft beer market. With his passion for creating great-tasting, non-alcoholic beer, he has been able to deliver a unique drinking experience to beer lovers everywhere. His dedication to the craft beer industry has inspired many others to explore the possibilities of craft beer, non-alcoholic beer, and Athletic Brewing. Bill Shufelt has truly made his mark in the craft beer industry and his legacy will continue to inspire many for years to come.

 

BIOGRAPHY OF THE COMPANY

Athletic Brewing Company is on the cutting edge of craft beer innovation. Founded in 2018, they are the pioneering leader in non-alcoholic craft beer. The Connecticut-based brewery has revolutionized the industry with its unique products that provide the same taste and experience of traditional craft beer without the alcohol. Their beer is brewed with premium ingredients and without any artificial flavors or preservatives. Athletic Brewing is setting a new standard for non-alcoholic beer, and their story is only beginning.

 

Company History, Mission and Values

Athletic Brewing is a non-alcoholic craft beer company that was founded in 2017 by Bill Shufelt, an avid runner and craft beer enthusiast who saw a gap in the market for high-quality, great-tasting non-alcoholic beer. Shufelt recognized that many athletes and health-conscious consumers were looking for a non-alcoholic beer option that could still deliver the same taste and experience as traditional craft beer.

 

Mission

Athletic Brewing’s mission is to create a world where non-alcoholic beer is not an afterthought, but a first choice for any occasion. The company believes that non-alcoholic beer can be just as flavorful, complex, and enjoyable as traditional craft beer, without the negative effects of alcohol. Athletic Brewing aims to make non-alcoholic beer a viable option for everyone, regardless of their lifestyle or dietary choices.

 

Values

At the heart of Athletic Brewing’s mission is a commitment to quality, innovation, and sustainability. The company’s values are reflected in every aspect of its operations, from the sourcing of ingredients to the brewing process to the packaging and distribution of its products.

Athletic Brewing’s commitment to quality is evident in its use of all-natural ingredients and its rigorous brewing process, which produces beers that are flavorful, complex, and satisfying. The company is constantly experimenting with new ingredients and techniques to push the boundaries of what’s possible with non-alcoholic beer.

In addition to quality, Athletic Brewing is also committed to innovation. The company is constantly seeking out new ways to improve its products and processes, and is not afraid to take risks or try new things. This commitment to innovation has helped Athletic Brewing to become a leader in the non-alcoholic beer market.

Finally, Athletic Brewing is committed to sustainability and environmental responsibility. The company’s brewing process is designed to minimize waste and reduce its carbon footprint, and Athletic Brewing donates a portion of its profits to environmental causes.

 

In summary, Athletic Brewing’s company history, mission, and values are all centered around its commitment to quality, innovation, and sustainability in the non-alcoholic craft beer industry. By staying true to these values, Athletic Brewing has quickly become a leader in the market, and is well-positioned to continue driving growth and innovation in the years to come.

 

Athletic Brewing’s Innovative Products

Athletic Brewing is the first craft beer company to specialize in non-alcoholic beer. They have a unique approach to craft beer, focusing on quality and flavor instead of alcohol. The company has developed an innovative range of non-alcoholic beer, crafted with the same attention to detail as conventional craft beer. Athletic Brewing’s lineup includes a variety of styles, from light lagers and pilsners to stouts and IPAs. Each beer is crafted with natural ingredients and brewed in small batches to ensure quality and freshness.

 

Customer Service

Athletic Brewing is dedicated to providing excellent customer service. The company offers free shipping on orders over $50, plus a risk-free home trial program for customers who want to try their non-alcoholic beers. Athletic Brewing also offers a satisfaction guarantee, so customers can be sure they are getting the best non-alcoholic beer possible.

 

Philanthropic Initiatives

Athletic Brewing is committed to giving back to their community. The company has partnered with a number of non-profit organizations to support their causes. They also offer a “Give Back” program, which allows customers to donate a portion of their purchase to their chosen charity. Athletic Brewing also regularly engages with their community through special events and educational initiatives.

 

The Company’s Achievements

Athletic Brewing has quickly established itself as a leader in the non-alcoholic craft beer market, earning recognition and awards for its innovative products and commitment to quality and sustainability.

 

Awards and Recognition

In 2019, Athletic Brewing won the gold medal for its Upside Dawn Golden Ale in the non-alcoholic beer category at the Great American Beer Festival, one of the most prestigious beer competitions in the world. This was a significant achievement for the company, as it was the first time a non-alcoholic beer had won a medal at the competition.

In 2020, Athletic Brewing was named one of Fast Company’s Most Innovative Companies in the food and drink category, recognizing the company’s commitment to innovation and sustainability in the non-alcoholic beer market.

 

Notable Partnerships

Athletic Brewing has also formed partnerships with several notable organizations and events, further establishing itself as a leader in the non-alcoholic beer market.

In 2020, Athletic Brewing partnered with Spartan Race, a popular series of obstacle course races, to become the official non-alcoholic beer sponsor of the event. This partnership helped to introduce Athletic Brewing to a wider audience of health-conscious and active consumers.

Athletic Brewing has also formed partnerships with several other organizations and events, including the New York City Marathon and the Ironman triathlon series.

 

In summary, Athletic Brewing’s achievements in the non-alcoholic craft beer market include recognition and awards for its innovative products and commitment to quality and sustainability, as well as notable partnerships with leading organizations and events in the health and fitness industry. These achievements have helped to establish Athletic Brewing as a leader in the non-alcoholic beer market and position it for continued growth and success in the years to come.

 

Conclusion

Athletic Brewing is truly revolutionizing the craft beer industry. Their unique approach to creating non-alcoholic beer has allowed them to create delicious, full-flavored brews that are accessible to everyone. From a small homebrew operation to a top craft brewery, Athletic Brewing has been able to make a lasting impact on the industry. With its commitment to quality, innovation, and sustainability, Athletic Brewing has established itself as a leader in the craft beer industry and has been an inspiration to the non-alcoholic beer movement.

 

FINAL THOUGHTS

Overall, the story of Athletic Brewing and CEO Bill Shufelt is a tale of innovation, perseverance, and dedication to quality and sustainability. By recognizing the need for high-quality non-alcoholic craft beer and working tirelessly to bring their vision to life, Shufelt and his team at Athletic Brewing have created a brand that is not only successful but is also making a positive impact on the world.

As the market for non-alcoholic beer continues to grow, Athletic Brewing is well-positioned to continue its success, with a commitment to producing the best-tasting and highest-quality non-alcoholic craft beer on the market. And with Bill Shufelt at the helm, the company is sure to continue to innovate and push the boundaries of what is possible in the world of non-alcoholic beer.

So if you’re a craft beer lover looking for a healthier alternative or simply curious about the world of non-alcoholic beer, give Athletic Brewing a try. With their dedication to quality, sustainability, and innovation, it’s no wonder they’re quickly becoming a leader in the industry. Cheers to Athletic Brewing and to a future of great-tasting, high-quality non-alcoholic craft beer!