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Asset Management Company (AMC) Definition and Example

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How do asset management companies (AMCs) work?

An asset management company (AMC) is a business that manages client money that is pooled together and invests it in various assets, such as stocks, bonds, real estate, master limited partnerships, and other investments. AMCs manage the portfolios of high-net-worth individuals (HNWIs), hedge funds, pension plans, and pooled structures like mutual funds, index funds, or exchange-traded funds (ETFs). They can manage these structures in a single consolidated portfolio to better serve smaller investors.

AMCs are also known as money managers or money management companies informally. Investment firms or mutual fund companies are other names for businesses that provide publicly traded mutual funds, or ETFs. These companies include T. Rowe Price, Fidelity Investments, and Vanguard Group, among many more. Assets under management (AUM), or the total value of the assets an AMC manages, serve as a defining characteristic of AMCs.

Asset management companies (AMCs): An understanding

AMCs provide investors with additional variety and investment possibilities since they can access more resources than an individual investor might. Due to their many clients, AMCs may take advantage of economies of scale and frequently receive a price break on their purchases.

By pooling resources and distributing profits proportionally, investors can invest in a wider range of securities with less money, avoiding the minimum investment requirements frequently associated with buying securities alone.

AMC Rates

Most of the time, AMCs levy a fee based on a client’s total AUM. This asset management charge is determined on an annual basis and is paid every month. For instance, if an AMC charges a 1% yearly fee, it would bill $100,000 annually to manage a $10 million portfolio. However, because portfolio values change daily and monthly, the management fee computed and paid each month will also change.

Using the same $10 million portfolio as in the previous example, if it grows to $12 million in the following year, the AMC will earn an extra $20,000 in management fees. On the other hand, the AMC’s charge would increase by $20,000 if the $10 million portfolio fell to $8 million due to a market correction. Therefore, basing fees on AUM connects the AMC’s interests with the client’s; if the client’s portfolios do well, so does the AMC, but if they perform poorly, so do the AMC’s revenues.

To concentrate on clients with portfolio sizes of at least $500,000 or $1 million, most AMCs establish a minimum annual charge of $5,000 or $10,000. Additionally, certain specialty AMCs, like hedge funds, may impose performance fees for producing returns higher than a predetermined threshold or surpassing a benchmark. The hedge fund business often uses the “two and twenty” fee structure.

Get Side

AMCs are typically regarded as buy-side companies. With this standing, they can advise their customers on investments based on sell-side firm security recommendations and their unique internal research and data analytics.

AMCs and other investors purchase investing services from sell-side companies like investment banks and stockbrokers. They conduct a lot of market research, examining trends and making estimates. They aim to produce trade orders to earn commissions or transaction fees.

AMCs (Asset Management Companies) against BHs

In many respects, brokerage firms and AMCs are similar. In addition to trading stocks and doing analyses, many brokers provide portfolio management and advice to their clients, frequently through a dedicated “private investment” or “wealth management” division or subsidiary. Many additionally provide exclusive mutual funds. Their brokers may also serve as financial counselors to customers, talking with them about their financial objectives, proposing products, and helping them in other ways.

However, brokerage firms often take almost any customer, regardless of the amount they are willing to invest, and they are required by law to offer “suitable” services. Essentially, suitable implies that they are not liable if their clients incur losses so long as they use their best judgment to handle the assets prudently and follow their clients’ stated aims.

Contrarily, most asset management companies are fiduciary businesses, subject to a higher legal requirement. Fiduciaries have always to serve their customers’ best interests, abstaining from conflicts of interest. If they don’t, they risk being charged with a crime. In large part, because money managers often have discretionary trading authority over accounts, they are held to a higher standard. In other words, they do not need to get permission from the customer to purchase, sell, or make financial decisions. Brokers, on the other hand, must get authorization before initiating trading.

AMCs often use a specified broker to carry out their trading. Additionally, that brokerage is the appointed custodian for the investor’s account. Additionally, AMCs often need larger minimum investments than brokerages, and they bill fees rather than commissions.


  • Legally responsible management
  • Diversity of holdings
  • More alternatives for investments
  • The benefits of scale


  • High management costs
  • High minimum balances
  • Risk of doing poorly in the market
  • An Asset Management Company (AMC) example

As was already established, AMCs technically sell popular mutual fund families. Additionally, many prestigious banks and brokerages offer sections for asset management, typically for HNWIs or institutions.

There are also private AMCs that aren’t well-known yet have a good reputation in the financial industry. One such instance is RMB Capital, an independent investment and advisory business with about $10 billion in AUM. RMB, with its headquarters in Chicago and around 142 workers across ten offices in the United States, has several segments, including:

  • RMB Wealth Management for high-net-worth individuals
  • Institutional investors should use RMB Asset Management.
  • RMB Retirement Solutions handless employer retirement plans.
  • Six mutual funds are managed by the company’s affiliate RMB Funds.


  • AMCs invest customer money pooled into a range of securities and assets.
  • Personal money managers that manage high-net-worth (HNW) individual accounts and have a few hundred million dollars in AUM to massive investment firms that provide ETFs and mutual funds and have billions in AUM are two examples of AMCs that differ in size and operations.
  • AMC managers are paid through fees, often as a percentage of the assets managed on behalf of a customer.
  • A fiduciary standard is applied to the majority of AMCs.

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