Connect with us

Hi, what are you looking for?


Financial Analysis: Definition, Importance, Types, and Examples

File Photo: Financial Analysis: Definition, Importance, Types, and Examples
File Photo: Financial Analysis: Definition, Importance, Types, and Examples File Photo: Financial Analysis: Definition, Importance, Types, and Examples

What’s financial analysis?

Financial analysis assesses the performance and appropriateness of firms, projects, budgets, and other economic activities. Financial analysis assesses an entity’s stability, solvency, liquidity, and profitability to determine whether it is worth investing in.

Learning Financial Analysis

Financial analysis performs a variety of tasks, including the assessment of economic trends, the creation of monetary policy, the creation of long-term corporate strategy, and the identification of investment opportunities. A synthesis of financial numbers and data is performed. Financial analysts review the income statement, balance sheet, and cash flow statement, among other financial records, when assessing a company’s finances. Analysis of financial data is part of both investment and corporate finance.

Financial data analysis sometimes involves calculating ratios to compare with other organizations or previous performance.

Return on assets (ROA) is a popular statistic for assessing a company’s asset efficiency and profitability. A more comprehensive investigation might compare this ratio for multiple businesses in the same industry.

No financial analysis ratio or computation is ideal. Most analysts employ many data sources to conclude.

Corporate Finance Analysis

An accounting department analyzes company finance data and shares it with management for better business decisions. Internal analysis can use ratios like NPV and IRR to identify worthwhile projects.

Customers get credit from several firms. Thus, sales cash receipts may be delayed. Tracking days sales outstanding (DSO) can help organizations with big receivable accounts determine the time it takes to convert credit sales into cash. The average collecting period is crucial for a company’s cash conversion cycle.

A crucial aspect of corporate financial research is projecting previous performance, such as net earnings or profit margin, into future predictions. Historical trend analysis helps discover seasonal tendencies.

Retailers may experience a sharp sales increase in the months before Christmas. This helps businesses anticipate budgets and make decisions based on prior trends, such as inventory levels.

Financial Analysis of Investments

Investment financing involves external analyst analysis. Analysts might use a top-down or bottom-up investment technique. A top-down method identifies high-performing sectors and then identifies top enterprises within them. The next step is to study specific business stocks to identify prospective investments by examining their fundamentals.

A bottom-up technique analyzes a company’s past and future performance as investment indicators, comparable to corporate financial research that uses ratio analysis. In bottom-up investment, investors prioritize microeconomic considerations. These elements include a company’s financial health, financial statement analysis, products and services, supply and demand, and other performance indicators.

Finance analysis is solely beneficial for comparison. Comparing data to earlier periods, other general ledger accounts, or rival financial information is more valuable than calculating it.

Types of Financial Analysis

There are two sorts of financial analysis: fundamental and technical.

Fundamental Analysis

Fundamental analysis assesses a company’s worth using financial statement measures like earnings per share (EPS). The analyst determines a security’s intrinsic value by analyzing ratios and reviewing the company’s economic and financial status. The purpose is to find a figure that an investor may compare to a security’s current price to determine its undervaluation or overvaluation.

Technical Analysis

Moving averages (MA) are used in technical analysis to identify trade patterns. Technical analysis focuses on statistically examining price fluctuations, assuming that a security’s price already represents all publicly accessible information. Technical analysis uses patterns and trends rather than fundamentals to identify market emotions underlying price developments.

Horizontal vs. Vertical Analysis

Two popular financial analysis methods for examining a company’s financial statements are horizontal and vertical. Both utilize the same data but analyze it differently.

Horizontal analysis involves choosing multiple years of comparable financial data. A baseline year, usually the oldest, is preferred. Each year, each account is compared to this baseline to create a percentage showing which funds are expanding (ideally revenue) and which are reducing (hopefully costs).

Vertical analysis involves selecting a line item standard and comparing all other financial statement components. Net sales are usually the benchmark. A corporation would then compare the cost of goods sold, gross profit, operational profit, or net income to this benchmark as a percentage. Companies can monitor the percentage change.

Financial Analysis Examples lost $3 billion in the nine months ended Sept. 30, 2022. This was a significant drop from last year’s $19 billion in net profits.

The above financial analysis illustrates noteworthy aspects of the company’s earnings per share. Amazon’s EPS over the first three quarters was -$0.29, compared to $1.88 last year. This substantial disparity was not seen in the third quarter of 2022 compared to 2021. EPS declined from year to year, while the company’s third-quarter EPS was comparable ($0.31 vs. $0.28).

The information above can also be used for company financial analysis. Here are Amazon’s operational profit margins.

  • 2022: $9,511 / $364,779 = 2.6%
  • 2021: $21,419 / $332,410 = 6.4%

As the operating margin fell from Q3 2021 to Q3 2022, the financial analysis showed that the business earned less active income per dollar of sales.

Why is financial analysis useful?

Financial analysis aims to determine if an organization is stable, liquid, solvent, or lucrative enough to merit investment. It assesses economic trends, sets monetary policies, creates long-term corporate strategies, and finds investment opportunities.

Financial Analysis: How?

Investment and corporate finance include financial analysis. A financial analyst will analyze a company’s income, balance, and cash flow statements.

A typical technique to assess financial data is to calculate ratios from financial statements to compare with other firms or the company’s previous performance. Extrapolating past performance, such as net earnings or profit margin, into future performance is a significant area of corporate financial research.

What financial analysis methods are used?

Vertical analysis lets analysts examine each financial statement component as a percentage of a baseline, such as total sales. Analysts can also undertake horizontal analysis by comparing baseline-year financial performance to others.

Financial analysts analyze growth rates using regression, year-over-year, top-down, and bottom-up methods, such as market share percentage and revenue driver analysis.

Financial measurements and ratios are used in economic analysis. These methodologies assess a company’s liquidity, solvency, profitability, and efficiency (resource turnover).

What’s fundamental analysis?

Fundamental analysis employs financial statement ratios like EPS to appraise a firm. The analyst calculates the security’s intrinsic value using ratio analysis and a detailed study of the company’s economic and financial status. The purpose is to find a figure that an investor may compare to a security’s current price to determine its undervaluation or overvaluation.

What is technical analysis?

Technical analysis utilizes various market patterns, such as moving averages, to analyze and interpret financial market data. Technical analysis is based on the idea that a security’s price already includes all relevant information that is open to the public. Its primary focus is on studying price changes statistically. Technical analysis is a methodology that relies on identifying patterns and trends to discern the underlying market emotions that drive price movements, as opposed to focusing on fundamental factors.

The Bottom Line

Financial analysis helps companies make wiser, more strategic decisions based on their economic facts. Data helps business, investment, and technical analysts identify patterns, growth, risk, and decision-making. Economic analysis may involve financial statement modifications, ratios, and operating variances.


  • It can assist fund managers in making business decisions or examining prior triumphs if done internally.
  • Financial research done outside can help investors pick the finest investments.
  • Consists of fundamental and technical analysis.
  • Fundamental analysis calculates a security’s value using ratios and financial statements.
  • Technical analysis implies that a security’s price determines its worth and focuses on value trends.



You May Also Like

Notice: The Biznob uses cookies to provide necessary website functionality, improve your experience and analyze our traffic. By using our website, you agree to our Privacy Policy and our Cookie Policy.