The Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) sent out warning letters to Solace Technologies, Hype City Vapors, Humble Juice Co., and Artist Liquids Laboratories for not following proper federal advertising rules for tobacco products on Facebook, Instagram, and Twitter.
The FDA and FTC pointed out that these companies did not include the following statement: “WARNING: This product contains nicotine. Nicotine is an addictive chemical.”, which is a federal requirement since August.
The letter, which was separately sent to all four companies, states: “Given the significant risk of addiction, the failure to disclose the presence of and risks associated with nicotine raises concerns that the social media postings could be unfair or likely to mislead consumers.” They added that the companies need to pay closer attention and review the marketing materials and what their social influencers are posting, to ensure it is compliant with all regulations.
Ned Sharpless, acting FDA Commissioner, said in a statement: “Years of progress to combat youth use of tobacco is now threatened by an epidemic of e-cigarette use by kids, and unfortunately research shows many youth are mistaken or unaware of the risks and the presence of nicotine in e-cigarettes. That’s why it’s critical we ensure manufacturers, retailers and others are including the required health warning about nicotine’s addictive properties on packages and advertisements — especially on social media platforms popular with kids.”
According to a recent federal survey, teen vaping has reached epidemic proportions. The use of e-cigarettes rose by 78% among high school seniors last year, and the FDA is trying to reduce these alarming numbers.
The four companies have 15 working days to address these concerns.