From Catherine O’Hara To Drew Barrymore—These Super Bowl Commercials Will Have The Biggest Stars

The Super Bowl: More than Football, a Celebration of Creativity and Culture

The Super Bowl has become an iconic American tradition, blending heart-stopping football action with a showcase of creative, star-studded commercials that capture the nation’s attention. Super Bowl LIX, set to air on February 9, 2025, promises to uphold this tradition, delivering thrilling moments both on and off the field. With advertisers spending an eye-popping $7 million for just 30 seconds of airtime, the stakes are as high as ever as brands roll out their boldest, most captivating campaigns.

“The Super Bowl isn’t just about football—it’s about pop culture moments that spark conversations long after the final whistle,” one industry commentator noted. This year’s lineup of commercials appears ready to do just that, featuring a mix of nostalgic reunions, cutting-edge technology, and crowd-pleasing humor, all anchored by some of Hollywood’s biggest names.

A first-time Super Bowl advertiser making waves this year is MSC Cruises, which set out to charm audiences with a fresh and memorable concept. Hollywood favorites Drew Barrymore and Orlando Bloom headline the campaign, with Barrymore delivering her own rendition of Madonna’s classic hit “Holiday” aboard an opulent cruise ship. The ad invokes a sense of wanderlust, offering a lighthearted escape into luxury.

For fans of classic romantic comedies, Hellmann’s Mayonnaise delivers a heartwarming reunion sure to tug at nostalgic heartstrings. Meg Ryan and Billy Crystal, the beloved stars of “When Harry Met Sally,” come together once more in a playful ad that celebrates the enduring charm of their partnership.

Technology also takes center stage during this year’s Super Bowl, with Meta showcasing its new Smart Glasses in a high-tech commercial. Marvel superstars Chris Hemsworth and Chris Pratt team up to introduce the gadget, which allows users to take hands-free photos, listen to music, and make calls. The pairing of these two fan-favorite actors with such an innovative product is a sure bet to generate buzz.

In the beverage category, brands like Stella Artois and Bud Light bring a mix of emotion and comedy to the table. David Beckham stars in Stella Artois’ heartfelt campaign, appearing alongside his parents to deliver an emotional moment over a cold beer. Meanwhile, Bud Light enlists rapper Post Malone—making his third Super Bowl appearance—alongside comedian Shane Gillis for a lighthearted and humorous take designed to entertain audiences.

Michelob Ultra brings a dose of athleticism and laughs in its pickleball-themed commercial, featuring acting legend Willem Dafoe alongside comedic powerhouse Catherine O’Hara. The ad also boasts appearances from sports icons such as WNBA star Sabrina Ionescu and Olympic champion Ryan Crouser, blending comedy with competitive energy. Fast food giant Taco Bell takes a more playful route with a campaign starring Doja Cat, who surprises fans with a series of photobombing antics guaranteed to bring smiles.

Injecting some friendly sibling rivalry into the festivities, Peyton and Eli Manning join forces for FanDuel’s “The Kick of Destiny 3.” The NFL legends duke it out in a kicking competition aired during Fox’s pregame show, ensuring lighthearted debates in households across the country.

Not all Super Bowl advertisers, however, are opting for traditional airtime this year. State Farm, a perennial presence during the event, announced it would skip its usual commercial, instead redirecting funds to aid Los Angeles communities devastated by recent wildfires. This poignant gesture emphasizes the power brands hold to make meaningful, real-world impacts and has earned widespread admiration.

The excitement surrounding these commercials started building months ago, following the groundbreaking event in 2024 when Las Vegas hosted its first-ever Super Bowl. That historic game drew a record-breaking 123 million viewers, and expectations for this year’s ratings are equally high.

Super Bowl LIX is shaping up to deliver far more than touchdowns and game-changing plays. From heartfelt celebrity reunions to laugh-out-loud moments and cutting-edge product launches, the commercials have once again become a cultural cornerstone of the big game. As millions gather around their screens for this celebrated event, we’re reminded that the Super Bowl is more than football—it’s a celebration of creativity and storytelling that leaves a lasting impression. So, whether you come for the game or the entertainment, there’s something for everyone to cheer about.