H&M (HMb.ST) will offer secondhand clothing and accessories at its London flagship store starting Oct. 5, amid pressure on fast fashion businesses to reduce their environmental impact by promoting reuse and recycling.
H&M says it is “part of the problem” and that fashion production and consumption must adapt as the EU plans to reduce textile waste.
The “PRE-LOVED” womenswear collection at H&M’s Regent Street shop will include Arket, Cos, Monki, and Weekday, as well as other brands and designers.
The second H&M shop to sell used clothing will debut this year following Barcelona. Sweden and Germany have H&M online secondhand.
H&M claimed the autumn-winter 2023 secondhand collection would feature metallic skirts and blouses, trench coats, and “trendy knits,” with new pieces added daily.
H&M said the outfits would come from Flamingos Vintage Kilo, a European and American secondhand clothing retailer, and cost 29.99 pounds ($37) to 189 pounds.
Last November, H&M opened a Regent Street clothes rental service.
Online platforms like ThredUP, Vinted, and Depop are growing, and companies offer their services for peer-to-peer clothing resale.
Zara (ITX.MC) started its online secondhand business in France this week after testing it in Britain since November.
