With the recent iPhone 7 leak, Apple is introducing a few improvements. The iPhone 7 will be similar to the iPhone 6 but will have more battery life, longer ear pods, and better camera technology. The iPhone SE, on the other hand, was a huge flop.
Apple, like any other company with a mobile product, is planning to increase battery life. Compared to the iPhone 6S the battery life will increase 14% (1715 mAh to 1960 mAh). This increase in battery life is due to the removal of the headphone port and combining it with the charging port. Another factor comes from tweaking the current components.
Apple will also be sporting longer ear pods. The design for the ear pods is relatively similar except for a bulky extension that consists of a lightning connector. By combining the charger port and the headphone port, it is likely that there is a need for an authentication chip, thus explaining the bulky extension.
In addition, the iPhone 7 is going to improve its camera technology. This is shown physically through the iPhone 7’s protruding camera lens. Despite the unattractive bulge, the camera will capture better images. Apple will probably conceal the protruding lens and focus on the imaging in its marketing plan. Investments in Apple’s camera technology continue with Apple opening a new research lab in France to improve the iPhone’s camera sensor by hiring engineers from STMicoelectronics.
While the iPhone 7 is garnering positive attention, the iPhone SE isn’t doing so well. It seems like Apple has run out of ideas. Apple is creating the same product, except it’s a little faster than before. This seems a bit unoriginal of Apple, but the iPhone SE was popular specifically because of its small size and its particular attributes. The iPhone SE is, quite bluntly, relying on its brand name.