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THE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & LifestyleTHE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & Lifestyle

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Business

Netflix Games is getting its first MMO

**Excerpt:**

Netflix Games has announced its first-ever massively multiplayer online (MMO) title, *Spirit Crossing*, developed by its in-house studio Spry Fox. Unveiled at the Game Developers Conference (GDC) 2025, this “cozy MMO” promises a relaxing experience with customizable housing, open-world exploration, and crafting mechanics, all wrapped in charming aesthetics. The game reflects Netflix’s commitment to diversifying its gaming portfolio, despite past challenges, and offers a closed alpha playtest for eager fans. *Spirit Crossing* represents a bold step into the MMO genre, emphasizing relaxation and community, and aligns with Netflix’s vision of accessible, inclusive gaming.

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Netflix Games has taken a bold leap into the world of massively multiplayer online (MMO) games with the announcement of *Spirit Crossing*, its first-ever MMO title. Developed by Spry Fox, one of Netflix’s in-house game studios, this cozy MMO promises to deliver a fresh, relaxing experience to players. The announcement was made on March 19, 2025, during a press event at the Game Developers Conference (GDC) 2025, marking a significant milestone in Netflix’s ongoing efforts to expand its gaming portfolio.

*Spirit Crossing* is described as a “cozy MMO,” a genre that has gained popularity for its calming gameplay and charming aesthetics. The game features customizable housing and neighborhoods, open-world exploration, and crafting mechanics, all wrapped in a delightful package of cute creatures, pastel colors, and soothing music. It’s the kind of game that invites players to unwind and build their own little virtual haven, making it a standout addition to Netflix’s growing library of games.

Spry Fox, the studio behind *Spirit Crossing*, is no stranger to creating heartwarming games. Known for titles like *Cozy Grove* and its Netflix-exclusive sequel *Cozy Grove: Camp Spirit*, the studio has a knack for crafting experiences that resonate with players seeking comfort and creativity. Netflix acquired Spry Fox in 2022 as part of its broader gaming initiative, and *Spirit Crossing* is a testament to the studio’s ability to deliver unique, engaging content.

This announcement is particularly significant because it marks Netflix’s first foray into the MMO genre. While the company has been steadily building its gaming presence with a mix of third-party and first-party titles, *Spirit Crossing* represents a new frontier. It’s a bold move, especially considering the challenges Netflix has faced in the gaming industry. In 2024, the company shut down one of its studios, which was reportedly working on its first AAA title. Despite these setbacks, Netflix remains committed to diversifying its gaming offerings, and *Spirit Crossing* is a clear indication of that commitment.

For players eager to get a firsthand look at *Spirit Crossing*, Netflix is offering a closed alpha playtest. Interested gamers can sign up via the official link: [https://projectfriendship.spryfox.com/](https://projectfriendship.spryfox.com/). This playtest provides an exciting opportunity for fans to experience the game early and offer feedback that could shape its final release.

The announcement of *Spirit Crossing* comes amid a flurry of updates about Netflix’s gaming efforts. From the *Electric State* prequel to its cloud gaming plans, the company is clearly investing in the future of interactive entertainment. Ash Parrish, the reporter who covered this story, highlights the significance of these developments, particularly for marginalized gamers and gaming communities. Parrish’s insights shed light on how Netflix’s initiatives are not just about expanding its portfolio but also about creating inclusive spaces for diverse audiences.

In a gaming industry often dominated by high-octane action and competitive titles, *Spirit Crossing* offers a refreshing alternative. It’s a game that prioritizes relaxation, creativity, and community, making it a perfect fit for Netflix’s vision of gaming as a form of accessible, enjoyable entertainment. As Netflix continues to navigate the challenges of the gaming world, *Spirit Crossing* stands as a promising step forward—one that could redefine what we expect from MMOs and cozy games alike.


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