On December 12th, the White House will have its first e-sports and gaming marathon. Shaquille O’Neal announced his participation in the gaming event this Thursday. The event will be hosted to help encourage gamers to sign up for healthcare through the Affordable Care Act. Since millions of people have begun to tune in more to e-sports than the World Series or NBA finals, this gaming event will be just a few days before the deadline, December 15th, to sign up for health care coverage that will begin starting January 1st.
E-sports fans are a large and rapidly growing group of people who take advantage of competitive video games and e-sports to challenge their skills and keep in touch with friends. Nearly seventy-seven percent of men and fifty-seven women participate in e-sports. The event is focused on the group of people, both men and women, between the age of 18-29 who e-game.
Shaq is one of many athletes buying investments in e-sports. Recently he just bought stake in NRG an e-sports outfitter. If you want to tune into the upcoming gaming event, it will be live streaming on Twitch, December 12th at 4 p.m. Eastern. Twitch Marketing executive, Brian Petrocelli said, “[The White House’s] desire to present the Competitive Gaming Event to promote health coverage enrollment exemplifies how they continue to have their hand on the pulse of the younger generation.” He also went on to say that Twitch “shares their enthusiasm” and they also “see value in health coverage” and hope people will research all available options.