WiZ’s New TV Light Sync Box: A Budget-Friendly Alternative to Philips Hue

If you’ve ever wanted immersive TV lighting without spending a fortune, WiZ has just unveiled an exciting new option. On April 30, 2025, smart home reporter Jennifer Pattison Tuohy at The Verge revealed WiZ’s HDMI Sync Box with TV Backlight, set to launch in May. Priced at half the cost of Philips Hue’s equivalent, this device delivers synchronized lighting for movies, shows, and music—without the premium price tag.

What Makes This Product Stand Out?

WiZ, owned by Signify (the parent company of Philips Hue), is catering to budget-conscious consumers with two models. The first is priced at $89.99 for 55–65-inch TVs and includes a backlight strip. The second, priced at $109.99, is designed for 75–85-inch TVs. In contrast, Philips Hue’s HDMI Play Box costs $249.99 and doesn’t even include light strips. This significant price difference makes WiZ’s offering a compelling alternative.

How Does the WiZ Sync Box Work?

Unlike camera-based systems from brands like Nanoleaf or Govee—which can suffer from lag—WiZ’s box syncs lights directly through HDMI, ensuring real-time color accuracy. It also features a built-in microphone for audio synchronization, making it ideal for parties or gaming sessions. Users can control the device via the WiZ app, voice assistants like Google and Alexa, or a physical remote.

Key Trade-offs to Keep in Mind

While WiZ’s sync box is an attractive option, it does have some limitations. It only offers one HDMI input, whereas Philips Hue’s box provides four. Additionally, the WiZ box maxes out at 4K/60Hz, while Hue’s latest model supports 8K/120Hz. For casual viewers, these limitations may not be a dealbreaker, but hardcore gamers or home theater enthusiasts might prefer the higher-end specs of the Hue system.

New Accessories for a Complete Setup

To complement the sync box, WiZ also introduced gradient light bars priced at $59.99 and a floor light for $89.99. All these products are compatible with Matter, ensuring seamless integration with other smart home devices.

Final Thoughts

WiZ’s HDMI Sync Box is a fantastic option for anyone who wants the immersive lighting experience of Philips Hue without the high cost. As Jennifer Pattison Tuohy notes, it’s a budget-friendly gateway into synchronized lighting. If you’re not overly concerned with having the absolute highest specs, this product could be the perfect upgrade for your home entertainment setup.