International Women’s Day, as defined on their website, “is a global day that celebrates the social, economic, cultural and political achievements of women. This day also marks a call to action for accelerating gender parity.”
A number of multinational corporations have made an effort to acknowledge the significance of March 8th, otherwise known as the International Women’s Day. For instance, the KFC divisions in Malaysia have replaced Colonel Sanders with his wife, Claudia as the face of the company for the day. This is an illustration of the appreciation towards hardworking women as Claudia played an integral role in the success of the fast food chain. In addition, the company behind Brawny paper towels have been leading a #StrengthHasNoGender campaign. They have recently announced their decision to switch their famous red flannel-wearing male representative for a female figure in celebration of Women’s History month.
Mentioned in this month’s issue of the New Yorker magazine, Johnnie Walker Black Label, the well-known whisky brand has introduced a new and limited (only available during Women’s History month) edition. Johnnie Walker Black Label the Jane Walker Edition has a unique selling point. Their marketing strategy involves the donation of $1 to a non-profit organization that supports women’s progress initiatives, such as Monumental Women, for every bottle of the Jane Walker Edition sold. The donation could reach a sum of $250,000, depending on the sales.
“Important conversations about gender continue to be at the forefront of culture, and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission. We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.” – Stephanie Jacoby, the Vice President of Johnnie Walker.
These companies are not the only ones who have made some changes to their iconic elements for the course of Women’s History month to advocate for feminism.
It seems that McDonald’s has just joined the party following recent events. A source from Business Insider reveals the approach taken by the international fast food chain.
“The golden “M” will be flipped into a golden “W” in celebration of women everywhere… We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed. In the U.S. we take pride in our diversity and we are proud to share that today; six out of ten restaurant managers are women,” communicated by Lauren Altmin, a McDonald’s representative in an exchange with CNBC Make It media outlet.
When the change was first implemented in the Lynwood, California branch, many have assumed that it was an unintentional shift; Some thought it was a prank. However, Patricia Williams, the owner of that particular branch, along with other representatives have stood out to clarify the movement.
“For the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants. From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we’re committed to their success,” quote Wendy Lewis, McDonald’s Chief Diversity Officer.
McDonald’s is extending their effort by producing the new golden “W” on “packaging, crew shirts, hats and bag stuffers” in addition to the replacement of the former logo on their social media pages. The special edition packaging and products will only be present at exactly one hundred McDonald’s branches.
It is always heart-warming to see our favorite brands advocate for gender equality as well as women’s rights. While many corporations are making a change, it is obvious that some are extending more efforts than others.
Let us come together and celebrate the month of March, Women’s History month in honor of all the women out there.
Featured Image via Flickr/Mike Mozart