Kellogg has announced that it will no longer be adverting on Breitbart.com. The owner of Pringles, Pop-tarts, and other brands joins many other in withdrawing its advertising from Breitbart since the site has been ridiculed by consumers for content that has been deemed anti-Semitic, racist, and sexist. Kellogg discontinued it advertising on Breitbart on Tuesday joining the San Diego Zoo, pharmaceutical company Novo Nordisk and AppNexus who blocked Breitbart.
The site was formerly run by Steve Bannon, who Donald Trump recently named as his chief strategist has made himself a reliable asset to the president-elect. Bannon left the news and commentary site earlier in the year, during the election, to join the Trump campaign. In an interview with The Hollywood Reporter, Bannon made a statement in the interview saying, “I’m not a white nationalist, I’m a nationalist. I’m an economic nationalist,”
Kellogg, and other companies like it, can monitor which sites its content is advertised on. In some cases, since there are millions of websites out there, some sites like Breitbart get lost in the shuffle. Kris Charles, a Kellogg spokesperson, said, “We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company.”
