Logitech is one of those electronic companies that have managed to slowly become a household brand. Known for their tablets, keyboards, speakers and other computer accessories, this Swiss company is slowly making its mark in the tech market.
However, the company isn’t too happy about its gradual success. Therefore, they are about to make a few big changes to their method of operation in order to be more of a crowd pleaser.
Firstly, the company’s name is about to change to “Logi”, instead of the previous “Logitech.” The vice president of the brand development Charlotte Johs said that, “Tech is everywhere. Tech is in the air you breathe…it’s in your clothes…in the future, ‘tech’ doesn’t say anything.”
Her statement was probably in lieu of the company’s tagline, which is “Everything is Technology.”
Also, the company is about the revamp their gadgets and give it a modern look to please the new generation. The Boom series of Bluetooth speakers have been one of their most successful products. Along with the quality, even the futuristic looks of the speakers are what made the sales increase.
Taking this analysis into consideration, the company has decided to make big changes for the new line of products that will be releasing soon.