Netflix cements itself as king of media
Financial service company Cowen Group asked roughly 2,500 adults, “Which platforms do you use most often to view video content on TV?” 27% of the population said Netflix, giving it a whopping 7% margin over the next highest – which is cable at 20%.
In fact, the numbers are even more impressive when one looks at the age range of 18-34. Netflix had almost 40% of the vote, compared to YouTube at 17% and cable at 12.6%. In fact, competitors Hulu and Amazon Prime combined to make up just 11% of votes.
The popularity of Netflix will likely only increase, as it is investing $8 billion in original content and recently signed a multiyear deal with the Obamas. But what can the competitors do to catch up?
Amazon Prime Video falls in dead last with a paltry 3.4% of votes. Although it is relatively young compared to Netflix, this number is still disappointing. However, hope may not be lost for Jeff Bezos’s platform, as he is investing almost a billion dollars into an Amazon Prime Video-exclusive Lord of the Rings franchise. This may bump the platform’s numbers up.
However, it seems like Netflix is far ahead in the race and will only continue to expand its lead over other services. The media giant signs the best contracts, has some of the best original content, and still manages to add independent TV shows and movies to its arsenal.
Catching up to Netflix will be no easy feat for any of these companies.
Featured image via Flickr/Shardayyy