KFC Malaysia shows support for International Women’s Day

It is always nice to receive news regarding events that celebrate and demonstrates appreciation towards women. In celebration of International Women’s Day, the KFC divisions in Malaysia have appointed a female figure as the new face of the company. The guest of honor in the discussion is Claudia, Colonel Sanders’ second wife whom he met through their former employment relationship. She was employed as a server at Sanders Café, Colonel Sanders’ first dining establishment – as revealed by Business Insider. Subsequently, Claudia became a prominent figure due to her contribution and role in the success of the fast food franchise that is now available across the world.

 “Mrs. Sanders played a very important role in the success of KFC. While the Colonel was busy promoting his chicken and running the company, she took orders in the restaurant, mixed the secret blend of herbs and spices, and as you know, in those days there were no courier services, so she had to take the orders to the train station for shipping,” Merrill Pereyra, the CEO of QSR Brands, the corporation that KFC establishments in Malaysia ultimately belongs to, conveys to audience in a video posted on Youtube.

This video, aside from justifying the move, serves as an introduction to Claudia.

Claudia played an integral part in the business and is no stranger to the general public. As a matter of fact, she has had previous encounters with the media.

In an early interview with Claudia, the Associated Press quoted, “While he was out selling, I was home doing the work.”

Claudia’s significant contribution is clearly acknowledged and illustrated in her obituary produced by the Associated Press back in 1997.

”We could not have been the company we are now without Claudia’s contributions,” David Novak, KFC’s president and chief executive expresses with gratitude.

No matter how far women have come in terms of achieving equal rights in legal proceedings, the progress in society and political aspects remain ostensible. We have arrived at an era in which women are contending for equal treatments in our daily lives. This is an aspect that does not have an exact standard of measurement, which is why an event like this is significant.

“To all women of KFC and the world out there, we would like to say that your future is always bright, equal, safe and rewarding. Keep inspiring us and impacting lives and thank you for all your hard work and contribution to our community, family and this organization,” Pereyra coherently articulated the firm’s attempt to show appreciation and gratitude towards women’s effort in the workplace and domestically in an interview with Marketing magazine.

This, nonetheless, is not the first demonstration of female appreciation by the KFC branches. Prior to the appointment of Claudia as the face of the company, the role of a female Sanders had belonged to another. Reba McEntire the mascot was the first appointed female counterpart of Colonel Sanders. This evidently shows KFC’s effort in advocating for gender equality. Following closely behind is another fast food chain, Mcdonalds. In honor to the International Women’s Day, McDonalds have decided to rotate the prominent ‘M’ in its logo into a ‘W’. This advertising strategy centers on the idea of ‘W’ for women.

Amidst of these strategic marketing move (and as a tribute to Claudia), many have criticized the inadequacy of their efforts. They feel that the one-day occurrence is not sufficient for the advocacy of women’s rights. Be that as it may, we should all appreciate the effort involved. Much like the fight for every other cause, we need to take it one step at a time. Regardless of the extent of a move, some is always better than none.

Let us continue to advocate and contend for gender equality and look forward to making more progress.

Featured Image via Flickr/whologwhy

A DNA Test Proves that KFC did not Serve Rat

About a few days ago, KFC came under the fire after a botched order. Even though a messed up order does not seem too serious, this one definitely was an exception. A customer from California by the name of Devorise Dixon was served a strange looking piece of fried chicken at a restaurant branch in Wilmington.

The chunk of fried chicken resembled a deep fried rat with a tail. A furious Dixon did not get the apology he was hoping for from the staff at the restaurant. Rather, they just offered to replace his order and end the matter.

Dixon said he was planning to sue the restaurant after that unfortunate incident. However, after a further investigation which included a DNA test, it was proven that he was not served rat after all. It happened to just be an oddly shaped piece of chicken.

The company said in a statement,

“On Friday, the customer’s attorney turned over the product in question for testing at an independent lab, and the results officially confirmed what KFC knew all along — the product was chicken and not a rat as he claimed.”

Furthermore, the company said that their chicken tenders vary in size and shape so the customer may have been confused by that.


KFC Served Deep-Fried Rat to a Customer

Being a popular chain of fast-food restaurants doesn’t always mean that it will be in the news for good reason. In fact, over the past few months KFC has had several complaints and unsatisfied customers. Even the KFC business in China is not doing as well as it used over the past years.

But for now, a strange new controversy had taken shape for the restaurant. Apparently, the restaurant has recently accidentally served a customer deep-fried rat. An unwary diner named Devorise Dixon who lives in California, went to a KFC restaurant in Wilmington.

To his surprise, Dixon saw that instead of chicken, the restaurant served him deep-fried rat. Dixon tried to receive an explanation from the restaurant, the woman behind the counter said to have admitted that it was a rat.

The restaurant tried to make amends by replacing the order but would that really be enough to ameliorate the situation? An official from KFC contradicted the man’s statement by saying, “Following an immediate investigation, no evidence was found to support this claim.”

Photographs and a short video clip of the meal that is clearly a rat is flanked all over the internet.


Image via Facebook

protestors outside a KFC restaurant in Royal O...
protestors outside a KFC restaurant in Royal Oak, MI, May 5, 2007 (Photo credit: Wikipedia)

Subway to Stop Using Artificial Ingredients

Subway has always been the “go to” restraint when one intends to eat some guilt-free fast food. In recent times, with the cohort of unhealthy ingredients that are used by chains like ‘McDonalds’, ‘KFC’ and many other, Subway was the better choice.

Certainly the lesser of two evils, Subway is now planning to get better. The restaurant will now join the bandwagon of places that have started to go all natural. The restaurant will use no artificial ingredients from now on.

The director of Subway’s corporate social responsibility, Elizabeth Stewart has said, “Ingredient improvement has been an ongoing process over the years. The chain has been working on removing caramel color from cold cuts like roast beef and ham. For its turkey, Subway says it plans to replace a preservative called proprionic acid with vinegar by the end of this year.”

When asked about the toppings and core ingredients of the sandwich, she said, “Subway is switching to banana peppers colored with turmeric instead of the artificial dye Yellow No. 5. Without providing details, she said the chain is also working on its sauces and cookies.”

After changes like these, Subway is certainly going to be more of a “guilt-free” fast-food chain.


Edited by Priscilla Manzo

KFC Sues Chinese Companies Over False Rumors About Its Food

Social media can, at times, be very detrimental for companies, especially those responsible for handling our food. KFC, which has more than 4,800 operating restaurants in China, recently discovered false claims about their chicken, and have acted quickly to shut down the rumors.

Parent company, Yum Brands, is already familiar with acts of defamation and real product issues. Currently, the company is trying to recover financially in China, a region which accounts for half its revenue. First quarter profits and revenue showed declines, with sales down 9% from last year. The monetary issues are the effect of KFC’s troubles in China.

In 2012, the company’s sales began to drop off after reports revealed that two of its suppliers were providing chickens with extremely high levels of antibiotics. Two years later, KFC China had to suspend its procurement from the meat supplier, Shanghai Husi Food Co., after local media investigated its operations. Evidently, Husi used expired meat products in the processing of food.

Subsequent to the supplier changes, the website Daily Buzz Live posted an article falsely explaining the reason KFC shortened its name.

“They allegedly cannot use the word chicken anymore. Why? KFC does not use real chickens? They allegedly use genetically manipulated organisms. These so-called ‘chickens’ are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure.”

The story about the genetically altered chicken was an old one, however, that did not stop the nearly 50,000 times the article was shared on Facebook. KFC had to battle through and endure accusations such as these almost all too often in order to rebuild their credibility and financial position.

KFC spokesman Rick Maynard told Business Insider last year, “there is absolutely no truth to this ridiculous urban legend, which has been debunked many times. KFC uses only top quality poultry from trusted companies like Tyson and Pilgrim’s Pride – the same brands customers know from their local supermarkets.”

Well, the most recent incident deserves another debunking. In fact, it deserves more than that – a lawsuit. The popular restaurant chain is protecting its own reputation by suing three Chinese companies that acted out of defamation, and is demanding 1.5 million yuan, or $242,000, along with a public apology.

This comes at an opportune time for KFC, given that the Chinese government is campaigning to sterilize the internet of false claims and rumors, particularly on social media. Prior to, it has been difficult for companies to protect their reputation on the Internet, said KFC.

Shanxi Wei Lu Kuang Technology Company Ltd, Taiyuan Zero Point Technology Company and Ying Chen An Zhi Success and Culture Communication Ltd purportedly used their social media accounts on WeChat to spread talk about the quality of KFC chickens. KFC said in a statement (on their Chinese website) that the false information about chickens having six wings and eight legs had made its way through 4,000 posts. Again, the genetically modified chicken refuses to disappear.

“This not only seriously misled consumers, but also hurt our brand,” said Qu Cuirong, KFC China’s president.

The case was filed before a court in Shanghai. The defendants have not publicly commented on the matter.

By Ruben Rebolledo

Edited by Priscilla Manzo


KFC Has a Bad Reputation in China

Once a prime destination for eating out in China, the public outlook of KFC has transformed. As of now, the people of China think the restaurant serves ‘cheap greasy fast food’.

When the first outlet was opened back in 1989, the Chinese diners were eager to try out the original recipe fried chicken. Fried chicken had always been a part of their cuisine as opposed to other fast foods like the hamburger. For Chen Haiwen, like many others during the early 90’s, dining out at KFC was considered a luxury meal, a place frequented by the rich.

Over the years however, KFC has grown to become one of the largest fast food chains in the country with over 4,800outlets nationwide. This was a high rate of success for the fast food brand and its parent company – YUM Brands. This success can be attributed to KFC being one of the first American fast food companies to enter the Chinese market as well as their very local menu among other things, which attracted people of all ages.


The recent food safety scares in China over the last two years have resulted in a slew of suppliers and food service providers scrambling to get ahead of the problem. The fast food industry was one of the most heavily hit by issues such as antibiotics used in chicken growth resulting in fear of development of highly resistant superbugs.

Issues like these have lead worldwide fast food giants like KFC to switch over to antibiotic-free meats. Awareness of food safety issues and scandals, have resulted in a temporary fall in the number of people visiting these fast food chains. These issues, amongst others have resulted in a noticeable revenue reduction for the parent company.

This prompted the question of whether or not to spin off their fast food chains’ operations in China. However according to senior officials at Yum Brands, 2015 is expected to show a return in revenue of the kind experienced before these issues had occurred.


Detroit Police Arrest Dozens of Fast-Food Protesters

Police in Detroit arrested dozens of demonstrators who took part in a nationwide fast-food protest. Hundreds of workers from various fast-food chains, including McDonald’s, Wendy’s and KFC, planned and orchestrated a strike to bump hourly wages to $15. Protesters reportedly wore T-shirts that read “$15” and sat in the middle of a road. The protesters refused to move when asked to do so by police, and the sum of all arrests was estimated to be between 20 and 40.

According to a Mashable report, many fast-food employees don’t make much more than the $7.25 federal minimum wage, which totals approximately $15,000 a year based on a 40-hour work week. When compared to the United States as a whole, according to mybudget360.com, the median income for Americans in 2013 was $50,502.

Michigan’s fast-food workers saw a bump from $7.40 per hour to $8.15 per hour just this week. Although that totals a difference in annual salary of less than $3,000, it’s a step in the right direction.

Industry official Scott DeFife, the National Restaurant Association’s executive vice president, feels that the goals of the protesters aren’t realistic. In a New York Times report, DeFife said of the wage increase,”It would have consequences on hiring patterns for Main Street businesses across the country.”

Nonetheless, the movement for higher wages has gained support from President Obama. Obama has put a higher minimum wage on his priority list, and he recently mentioned the movement at a Labor Day appearance in Milwaukee.

“There’s a national movement going on made up of fast-food workers organizing to lift wages so they can provide for their families with pride and dignity. If I were busting my butt in the service industry and wanted an honest day’s pay for an honest day’s work, I’d join a union.”

McDonald’s Sales Forecast Plummets After China Food Scare

McDonald’s will likely suffer a noticeable drop in their sales forecast for 2014 after a Chinese TV report exposed workers at a supplier using expired meat and altering food production dates. In a statement, McDonald’s said, “”As a result of the China supplier issue, the company’s global comparable sales forecast for 2014 is now at risk.”

The fast-food chain added that sales have dipped in Asia-Pacific, the Middle East and Africa, by 7.3%. There couldn’t be a worse time for the food scare, as McDonald’s in China still hasn’t recovered from a separate food scandal and a bird flu outbreak that ravaged sales last year. Despite the bad news, McDonald’s shares dropped by only 0.1% in Friday morning trading.

A bigger worry for the Golden Arches is serious competition from Wendy’s and Burger King. Stagnated job and wage growth have cut directly into overall sales. U.S. McDonald’s restaurants sales fell 3.2% in July. Sales have been down or flat since 2013.

McDonald’s is still the #1 global food chain, with more than 18,000 international restaurants. Kentucky Fried Chicken is #2 with 11,798 restaurants. Subways comes in at #3 with 10,109 restaurants. McDonald’s hires about one million workers in the U.S. every year. One in eight American workers have been employed by McDonald’s. Former employees include Shania Twain, Jay Leno and Pink.



McDonald’s and Yum Brands: Food Safety Scare in China

McDonald’s and KFC are once again at the middle of a health and safety scare concerning the meat they are selling in their restaurants in China. On Monday, July 21, a Shanghai news channel reported that their food supplier, Husi Food Co., sold them expired beef and chicken, according to USA Today.

Husi allegedly repackaged stale meat and put new expiration dates on the packaging before distributing the meat to McDonald’s, KFC and Pizza Hut. McDonald’s Corp. and Yum Brands Inc., which owns KFC and Pizza Hut, stated that they have stopped using meat from that company in light of these recent allegations.

McDonald’s and Yum both issued apologies in each of their statements, and they will be conducting their own separate investigations. Husi has been ordered to halt operations while authorities investigate.

“If confirmed, the practices outlined in the report are completely unacceptable to Mcdonald’s,” the golden-arches company said, according to LA Times. They went on to say they have “zero tolerance for illegal behavior.”

According to USA Today, KFC is China’s biggest food chain, with over 4,000 restaurants and Yum plans to open an additional 700 restaurants before year’s end. This could hurt the fried-chicken restaurant’s recovery, as they were only just recently rebounding from the health scare of 2012, in which KFC and McDonald’s were found to be adding excessive amounts of antibiotics into their chicken. Yum’s sales in China dropped 40 percent after that scandal, according to LA Times.


Read also: Yum! Reports Second Quarter Losses


“Chinese consumers have been through several [rounds] of food scares and they are getting tired of these problems… It seems like there is a scandal every year and that becomes troublesome,” said John Gordon, founder of Pacific Management Consulting Group in an LA Times article.

China has suffered a slew of food and drug scandals in recent years. In 2008, six infants, as well as countless hospital patients and others were killed by adulterated milk powder and medicines. Wal-Marts in China have also been exposed for injecting fox meat into donkey meat products and for selling expired duck meat.