Apple announced on Thursday that it will invest $300 million in clean energy in China.
The company stated that it will partner with ten of its global suppliers in the initiative. Their goal is to create enough renewable energy to power one million homes in China.
Not only is this initiative beneficial for the environment, but it is also very strategic for Tim Cook. Many parts of Apple’s business go through China, especially in the manufacturing stages; in fact, beyond manufacturing, China creates 20% of Apple’s sales. Plus, with the looming trade war, it is good to make peace with a nation that could kill your profit margins at any point.
Apple seems to be one of the greenest companies in the US these days. Three months ago, the tech company announced that all of its stores and corporate offices run on 100% clean energy. Its suppliers are also jumping on board and working to meet the same goal. This is an incredible number for such a massive company.
Greenpeace East Asia campaign manager Yuan Ying had this to say about the initiative:
Apple and its suppliers show how corporations can do their part to contribute to China’s energy transition. We would like to see local Chinese tech giants follow suit.
The tech giant is showing other companies that if they can do it, so can others. As one of the largest and most valuable brands in the world, they are showing true leadership and poise with this initiative.
Featured image via Flickr/iphonedigital