Hilton Worldwide Holdings Inc. recently announced an upcoming technological advancement that will make the smartphone more than just an average phone. According to The Wall Street Journal, the company has planned to turn mobile phones into hotel room keys. Customers already have the ability to check in and out of the Hilton hotels with their smartphones, so now there’s an even bigger luxury in the works to take place starting in 2015.
BGR reported that the innovation is part of a $550-million investment that will provide this convenience to all 4,200 properties by the end of 2016. This new amenity will allow customers to see the location of their rooms and select rooms of preference all by the touch of a button.
“We are giving customers unprecedented choice and control at scale, and in the palm of their hands,” said Christopher Nassetta, Hilton’s chief executive, according to The Wall Street Journal.
The competitive hotel business is trying to keep up with society’s change in communicative habits and dependence on Internet-based technology. In specific, the invention was an attempt to win the support and business of the millennials. However, The Wall Street Journal explained the jeopardy involved in this development. Technology is changing and updating at a rapid pace, and Hilton runs the risk of becoming outdated.
Nonetheless, the company is going forth with strong efforts and belief that due to excessive planning, this luxury will prove to be a huge success.
“We have spent the past few years testing a number of different options to make this vision a reality, and we are developing proprietary technology that is safe and reliable for our guests to use, and cost-effective for our hotels to install,” said Christopher J. Nassetta, president and Chief Executive Officer of Hilton Worldwide, according to CNET.
The feature is set to work through a Hilton HHonors app for iOS and Android.