So it appears that Japan is actually the first country to land on the moon. Okay so that’s not true, but they are about to become the first country to land advertising on it. The Japanese drink maker Otsuka has released plans to send a 2.2 pound titanium can to the moon as the first official form of truly universal advertising. The can will contain Pocari Sweat powder that turns into a tasty beverage when water is added. It will visit the moon in 2015 with Japan’s first voyage. In a press release, the company stated “Otsuka hopes that one day youths interested in space will live out their dreams, collect the DREAM CAPSULE and drink the POCARI SWEAT mixed with the water found on the moon.” While we don’t envy the person who ends up drinking the powdered concoction, it just goes to show that avoiding advertisements is becoming increasingly more difficult. Proven advertising tactics have included personalized ads based on data you have previously provided. Now not even the moon is safe. Will we one day look up into the night sky to see Coca-Cola telling us to enjoy their refreshment? Though you won’t be able to see the can from earth, the point is that its there. So when astronauts eventually return to the moon, they can at least think about buying a Pocari Sweat mix when they get home. 
Photo: Courtesy of Business Wire
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