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THE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & LifestyleTHE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & Lifestyle

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Netflix ads have approximately 5 million monthly active consumers.

Photo Credit: Netflix Photo Credit: Netflix
Photo Credit: Netflix Photo Credit: Netflix

Netflix Inc. (NFLX.O) officials touted its ad-supported tier’s almost 5 million monthly active customers to advertisers.

Last November, the streaming video pioneer debuted a $7-per-month plan with commercials in 12 locations, including the U.S., as an alternative to $10-per-month ad-free options. As competition for online viewers increased, it was designed to attract more customers and generate additional money.
On Wednesday, Netflix made its upfronts debut, where networks try to get ad contracts for upcoming series. Disney, Comcast, and others are competing for digital ad dollars.

Netflix executives highlighted the company’s diverse programming, from sci-fi hit “Stranger Things” to Korean drama “Squid Game” and action movie sequel “Extraction 2.”

“No other entertainment company aspires to create great movies and shows across so many genres in so many countries, and for such a broad, diverse audience,” said Netflix chief content officer Bela Bajaria.
Netflix’s global advertising president, Jeremi Gorman, reported 5 million monthly active consumers. Monthly active users include all adult accounts on one ad-supported account. Children’s profiles don’t advertise.

Netflix had 232.5 million paying subscribers worldwide in March.

Executives intended to cooperate with advertisers to establish digital-only advertising. Co-Chief Executive Ted Sarandos said a 30-minute commercial might unfold over several days as viewers watch Netflix shows.

“You can’t do that in linear TV because people don’t live on one channel,” Sarandos added.

Netflix shifted to a virtual event to avoid Writers Guild of America, protesters.


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