The company behind the photo filter app Prisma is shifting its focus away from the app and towards selling its technology to other companies, as reported by the Verge. You know, that app that can trick you into thinking bad phone photos are paintings?
You know, that app that can trick you into thinking bad phone photos are paintings? That’s Prisma.
It turns out the AI machine vision tech behind those cute painter filters is actually pretty versatile. That’s why Prisma Labs is trying to sell it to other companies for a number of diverse applications. They’re moving beyond simply courting smartphone app users.
Prisma calls itself a “mobile technology company specializing in deep learning related products,” and it claims to have “the fastest AI-powered on-device image processing with great quality.” The app boasts between five and 10 million active users.
Computer vision technology can be used for many applications. Obviously, there is quite a market for photo filter services, but that market is largely eaten up by giant social media companies such as Facebook and Snapchat. Prisma specializes in offering such abilities locally on-device. That means that mobile users chew up less data and battery life than they would by using web-based services.
Other applications of machine vision include such technologies as object detection, scene recognition, and facial landmark mapping, which can be used to beautify or alter faces in photos. In image processing, the technology can also be used to divorce objects in the foreground from the background.
The new service Prisma Platform offers software engineers the ability to apply Prisma’s deep learning technology within their programs with the addition of only a few lines of code.
As Prisma’s cofounder and CEO told the Verge: “Even Google is buying companies for computer vision. We can help companies put machine vision in their app because we understand how to implement the technology.”
Featured image via Flickr/Gary Ullah.