The Tie Bar, a men’s accessory business that’s exclusively known for its neckties and bowties, has hired a new CEO. Michael D. Alter, who used to be the President and CEO of SurePayroll for 14 years, has been chosen to replace Anand Shah, who left the business in March.
The new 46-year-old CEO reflects upon Tie Bar’s recent success, stating that it grew in revenue from 10 million in 2012 to 16 million in 2013. He has high hopes for continued growth as he takes the reigns of the new position.
Alter’s expected success is due in part to his belief in the business’s foundation and loyalty. He became a customer just over a year ago, but he feels the company is right up his alley. “Greg did a wonderful job building a business around a brand and a mission that guys shouldn’t have to pay a lot for a great tie. So many guys talk about having to wear ‘the uniform,’ a suit and blazer. The way you can differentiate yourself is with a tie or cufflinks or socks,” Alter said in an interview with Shia Kapos from Chicago Business.
With a MBA from Harvard Business School and a bachelor’s degree in economics from Northwestern University, Alter has the brains to run a successful business. The tie industry has shown no signs of slowing down in recent years, and given Alter’s experience with online advertising and e-commerce, The Tie Bar’s future is looking bright.
Tie Bar products can be found online starting at only 15 dollars.