TubeMogul, a video advertising program, set a price range of its share Monday, July 7, at $11 to $13 per share.
Media Post reported that TubeMogul submitted a change again of its S-1 filing, a form for companies that want to go public, with the United States Securities and Exchange Commission.
According to TechCrunch, TubeMogul said it would offer up to $75 million when it first decided to go public in March. With the price range announced, the video ad company could sell up to $93.4 million of its stock.
TubeMogul has 6,250,000 common shares available, but the number is not necessarily what it is going to put out for sell. It is not now known how the company will divide the shares between the underwriters and the open market.
TubeMogul had grown quickly, but also fell fast at the same time. The company had a $7.4 million loss in 2013, the highest of its three reported years. Despite the highest loss of its record in 2013, the company had a $22.02 million revenue in 2014’s first quarter, an increase from $9.58 million from the same quarter of last year. Its 2014 first-quarter recorded loss was $767,000, a decline from $1.9 million at the same time in 2013.