The traditional way of ordering fast food is about to be a thing of the past. Wendy’s has big plans on changing the way consumers do fast food. The fast food giant says it has plans to open up self-serve kiosks in over 1,000 locations. Not only will these new kiosks be great time savers for customers, they are designed to attract a younger crowd and bring down the cost the company spends on labor.
At one location, the typical number of kiosks will be at least three. Those three machines would only cost around $15,000. Those restaurants that receive a higher volume of customers will get priority. It’s also estimated that Wendy’s will see a return in profit for their self-serve kiosks by the next two years.
The fast food giants Chief Information officer, David Trimm, told a source that the main goal of the kiosks is to help customers better navigate long lines during peak dining hours. This, in turn, will better aid the kitchen with its production of food.
Wendy’s has made its self-serving kiosks available in central Ohio-based restaurants. There, the company first tested the new technology on customers. To expand this technology will put Wendy’s “at the forefront of the kiosk and tech movement,” said Darren Tristano who is vice president of Technomic, a food service consulting firm.
An Ohio company, Dublin, is also optimistic about the use of kiosks. Kiosks are highly valued due their ability to provide information and feedback about customers that companies can use for the future. With this new technology, Wendy does not only hope to draw in more youthful customers who will prefer to use the kiosks but also improve customers overall experience at each location. Wendy’s will gain a better knowledge of their customers and how to please them by attaining to their needs.
Kiosks are currently a hot commodity, and Wendy’s is wasting no time putting the technology to use. This comes at a good time when things didn’t go as expected for the fast food giant last year. Wendy’s chief operating officer Bob Wright told a source that just this past year “things were tough—5 percent wage inflation.” Wright also claims that he has expectations for wages to rise about 4 percent more. So, in order to counter that, the kiosks help the company shed over 31 hours of labor per week.
Another benefit is the increased efficiency they provide each restaurant. Accuracy is another benefit. Wendy’s doesn’t have to worry about a kiosk calling in sick or being a no show. They have the advantage of dependability.
Kiosks are just the beginning of Wendy’s step up into the tech world. The company says that soon it plans to develop a way for its customers to order and pay through their smartphone. That will eventually outrun not only kiosks but technology as well.
Change is often inevitable. But for those who find that they just aren’t ready to take those steps closer to the future of technology, feel free to step up to the counter. Wendy’s says its customers have the option of ordering at the counter for now. Yet sooner or later technology is bound to take over.