Yahoo!Screen has taken one more step to dominate the online video business by providing free live concert videos starting Tuesday, July 15.
Yahoo, partnered with Live Nation, kicked off the new feature with the Dave Matthews Band playing Tuesday night at the Jacksonville Veterans Memorial Arena in Florida. The platform will bring viewers one live concert a night for an entire year. Other scheduled concerts include The Fray, The Neighborhood and Common.
“Live moments are the most memorable, whether it’s your favorite band’s performance of a lifetime, that amazing last-second goal that crowns the world champion or an unforgettable acceptance speech that goes viral. And in today’s on-demand entertainment environment, live experiences are the only ones that we all share together, at the same time,” Yahoo CMO Kathy Savitt said in a press release. “Together with Live Nation, we are excited to bring millions of fans together to share these moments through the new Yahoo Live experience.”
Live Nation, the world’s biggest concert promoter, will also benefit from the program if it goes successfully.
“Live Nation produces more than 23,000 annual shows for 60 million fans globally. With the Live Nation Channel on Yahoo, we are bringing these amazing artists with great production to the 800 million monthly Yahoo fans. This channel will create a powerful new way for artists to continue to grow their global fanbase,” Live Nation CEO Michael Rapino said.
Yahoo has been getting closer to becoming a competitor of Youtube after providing “Saturday Night Live” exclusives and picking up a new season of NBC’s comedy “Community.”
