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Facebook Ignores Privacy To Advance Targeted Advertising

Facebook is getting more personal – again. Just when it seems like Facebook has already overstepped its boundary of privacy, it takes one more giant step in that direction. It has now decided to emphasize its targeted advertising system through seeking information about users outside of what they already provide within the social network.

In the past, Facebook based its advertising off of “liked” posts and comments within the network’s system. Now, however, it’s creating internal user reports grounded on browsing data outside of Facebook, such as other websites and mobile apps, according to The Raw Story.

“Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the Web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider,” stated a Facebook blog post on Thursday.

The goal is to achieve more accurate advertising, but there are concerns as to the invasion of privacy. The new protocol forces Facebook to ignore the do-not-track setting, which emits a feeling of unease. Media Post News reported that Facebook would honor the setting for mobile devices, but does that provide enough relief? As somewhat of a consolation, Facebook has decided to provide users with a clarification of the ads they see if they click on the “Why am I seeing this ad?,” according to Media Post News. This explanation is supposed to create a sense of understanding, but many remain unconvinced.

The White House released a report last month that examined security concerns for Americans within the industry and steps to protection of personal privacy, but it looks like Facebook has surpassed such boundaries.


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