Glimpse startup started in 2020. It is intended to provide short-term rental hostels for product placement services. Retailers, vendors secure a room from the company to host their items for some period. Then, any willing customer who might book a place can purchase the items.
The startup was founded by Akash Raju, Kushal Negi, and Anuj Mehta from India. They all met while studying at the University of Purdue. Pop-up shops in the campus zone had employed them. Glimpse is among the latest companies of Y Combinator-backed.
The top companies offering rental services for guests are Vibo and Airbnb. The founders are ambitious about the services they offer. All the companies offer a free platform where rental owners can find clients to host in their locations. Glimpse has gone ahead and helped those rental owners make more money through trending retail.
Airbnb Partners with Glimpse
Some Airbnb hosts have partnered with the company to showcase their accommodation showrooms, a report by teccrunch. If the guest,let’ss say, was happy about the product they saw in the room, they get a chance to purchase it. The host will then make a commission of around $100-$500. This is a very new idea that differentiates Glimpse from its competitors.
The company is still young, but the growth is rapid. In an interview with TechCrunch, CEO Akash Raju said the available 750 partnered members and their shows are all booked for the next 2 months. Glimpse has collaborated with Liquid Death canned water and GhostBed mattresses. The two companies offer quality properties in their showrooms. They aim at developing new products and letting their customers experience a new fashion-house daily.
What about hotels and restaurants?
In the past few years, hotels and restaurants have dominated the hosting space. However, with Glimpse coming into the market, the product-placement business in the short-term rental market seems to be a new venture for investors. According to research, hundreds of people have congratulated the idea of product placement. It’s a good idea for both brands and customers.
The customers find the product of their choice without match research. Imagine when you get embraced by a chair in a house you have rented. It’s easier, you negotiate with the owner, and it becomes yours. Glimpse and the customer then decide how the product will reach its destination.
Companies in partnership with Glimpse have their share of the cake too. When a client gets interested in the mattress they slept on, it becomes their number one choice. These companies then can attract many customers from referrals. In addition, the pandemic made many businesses shift to e-commerce platforms. Retailers in these companies are looking for a place in every city to keep their product for a short period.
Top Companies Collaborating with Glimpse
The top companies that have managed to collaborate for hosting are Restoration Hardware and West Elm. The designs and hospitality they offer to their guests are appealing. They host travelers who would like to have fun during their stay. Clients end up being attracted to the beautiful products in these areas, which brings purchase intentions.
The idea of Glimpse has helped hotels and Airbnb create a new income-generating business. However, brands aiming for such a business should ensure they showcase products matching the targeted audience. For example, the West Elm host might be the best place with ultra-modern furniture for beach-style Airbnb. On the other hand, Maji is specifically for business people who need a rest while working on their staff.
A word from the CEO
The Glimpse CEO told TechCrunch that brands should focus on consumer demographics. We have those customers who will make fun of the product that, in the end, they don’t purchase. They can make an order only to test the price or the availability of the item. It’s difficult to avoid such challenges.
The board of Glimpse has promised to expand its markets. They want to increase business while hosting guests. Product placement opportunities will rise as time goes by. Although the business got interfered with the covid-19 pandemic, it’s catching up. People are traveling to new countries to explore.
Every company aims to be the best host for everyone.