Along with the presidential election came the boycotting of all Trump brands from retail stores. The number of stores that have dropped merchandise that carries the name Trump has increased due to consumer boycotting. An estimated 3,600 Trump products have been dropped from retailers around the country. It’s reported that Trump brands have suffered a 61 percent drop in products since November.
The #GrabYourWallet campaign started late October. Digital strategist, Shannon Coulter, co-founded the movement after the tape of President Trump making belligerent comments about women was leaked to the public. The movement was brought on to encourage others who were offended by the President’s harsh language not to support any companies who carry the first family’s merchandise.
Since then the spreadsheet list of companies who carry Trump merchandise has grown significantly. Many popular retailers have been added to the list including Sears and Kmart, who stopped offering Trump Home merchandise through its online website.
Of the first family, it seems that Ivanka Trump’s company is suffering the most. Her line of shoes, clothes, and even handbags were dropped from Nordstrom recently due to poor results in sales. Nordstrom reported to Business Insider that “Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount.” This year, Ivanka Trump’s line didn’t make the cut.
Both Belk and Neiman Marcus stopped offering the first daughters brands online as well.
During the beginning of the #GrabYourWallet campaign, Coulter made a spreadsheet list of the companies that offered all Trump products. Coulter made sure to let the companies know how they could remove their name from her list. Since then, over 19 companies have been taken off.
And even though many of the stores mentioned have pulled Trump products from the online sites, many of the first family’s brands are still being offered in store. The number retailer removing the products online are growing, however. Even Burlington Coat Factory, Marshalls, and Saks of Fifth have dropped Trump products from online but still offer products in store.
There are also companies like Nordstrom who emphasize the fact that their choice to remove Ivanka Trump’s line from their website was due to poor sales and had nothing to do with the #GrabYourWallet movement.