According to Shein’s Brazilian manufacturing director, Fabiana Magalhaes, the Chinese fast-fashion retailer wants to begin exporting its Brazilian-made goods to other Latin American countries in 2026.
The company opened its first production facility outside China in Brazil earlier this year. By 2026, it wants to generate 85% of its sales in Brazil, including those made by sellers on Shein’s marketplace.
Magalhaes told reporters at an event on Wednesday at Shein’s Sao Paulo office, “The idea is that by 2026 Brazil will be ready to serve Latin America.”
“We’ve already been doing some internal studies to make these exports happen,” she said. She did not include the nations in Latin America to which Shein may export goods from Brazil.
Since its 2008 inception in Nanjing, Shein, established by Chinese businessman Chris Xu, has expanded into one of the largest online fashion marketplaces in the world, with merchandise available in more than 150 nations.
According to the corporation, Brazil, the largest market in Latin America, is one of its five key markets.
In April, Shein announced investments totaling 750 million reais ($148 million) over the following several years to build a network of factories in Brazil.
According to the business, 213 of the 336 partnerships inked produce clothing throughout 12 Brazilian states.
As Shein reaffirmed on Wednesday, the company would first concentrate on producing goods that enable it to keep its pricing competitive in the nation, such as knitwear and trousers.
She said that other categories, like shirts, should be investigated while a third, such as winter clothing, is more challenging to manufacture locally. The firm began producing in Turkey this year in addition to Brazil and intends to establish a facility in Mexico.
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