Social Media giant Facebook is always coming up with new ways to improve its usability for its consumers. In fact, the company is now coming up with ways get its users to upload and stream more and more videos. In order to achieve this, the social media site has made new changes when it comes to how its users distribute and display video.

However, that’s not all the good news that Facebook is sharing. Just recently vice president of partnerships, Dan Rose, announced that Facebook would start a series of apps for things like Apple TV, Amazon Fire TV, and even Samsung Smart TV.

With the capability to stream TV, Facebook would be opening up its site and apps to more people who want to share their videos. During his announcement at CODE Media, Rose says this change began with automatic video ads. Those are the ads on the news feed that automatically play. From there it moved to Facebook live and Instagram video. Of course, from here there’s no place to go but up for the company and others.

Facebook also says that a few changes are coming in regards to the way videos are displayed. First things first. When it comes to sound, if your devices sound is on, the audio of the video will automatically play. Second change involves video cropping. Facebook says it won’t be cropping vertical video making it a bit more like Snapchat. Finally, users will have the ability to watch videos and slide them to the side as they scroll through their news feeds.

However, even though Facebook is more than optimistic about these new changes what the company is even more enthusiastic about are the new apps. These will allow Facebook users to watch Facebook videos on their televisions. Although Facebook has always been able to stream videos to an Apple TV or AirPlay, this will expand that ability.

There was also talk that Facebook was on the hunt this week to license music from a few big labels. This would greatly increase the number of videos shared on the company’s site. That doesn’t really put Facebook side by side with companies like Spotify or Apple Music, but it does cause the social media site to bump heads with YouTube. YouTube as already established itself as a great site for creators to stream and build views around their videos. Facebook is hoping to start a similar campaign with its new announcements.

Yet there are a few things that Facebook will have to look into before it gets too excited. Facebook will have to come up with a way to pay video creators for their work as well as find a way to prevent piracy of any kind.

Facebook is looking to add many more types of professionally made videos to its new streaming options. Just last year, Ricky Van Veen from CollegeHumor. It’s said that Van Veen is in the process of creating new content.

However, its user’s happiness isn’t the only benefit Facebook will get. The company stands to bring in a large amount of revenue. That’s due to the fact that Facebook user base is a growing 1.2 billion. This stands to boost video production by developing a broader platform for mobile, desktop, and, TV production for viewers around the globe.