Amazon.com Inc. (AMZN.O) boosted its UK minimum wage to 11 pounds ($13.50) and 12 pounds per hour on Wednesday.
Amazon warehouse employees in Coventry, central England, had struck for several days over salary earlier this year.
The business stated the hike would vary by area and begin in April.
“We’re listening to Amazon workers and the message is quite clear: this new pay rate is an insult,” said Amanda Gearing, senior organizer of GMB, representing over 500 Amazon workers.
“In response, we will confer over the next several days and announce a fresh phase of action.”
The union claimed Amazon Coventry workers want 15 pounds an hour to cope with a cost-of-living problem that has spurred strikes throughout Britain in recent months.
Amazon raised beginning pay by 50 pence to 10.50–11.45 pounds per hour last year.
The UK National Living Wage, which does not apply to apprentices or anyone under 23, will jump 9.7% to 10.42 pounds an hour in April.
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